Tray of meat in commercial kitchen
Updated: February 12, 2021
By Ginger S. Myers

Are you a small livestock farmer in Maryland wanting to capitalize on your urban location and strong demand for locally produced meats? If so, this web module, Farm to Table Marketing Model for Small Farm Meat Producers, was created specifically for you. This module delivers educational materials developed for several training sessions by educators and professionals who are highly knowledgeable and who are presently engaged in Farm-to-Table production and marketing.

The contents on this page will give Maryland's farm-raised meat producers an opportunity to expand their knowledge and tools for making informed decisions about:

  • Product development - production and processing;
  • Selecting the best marketing venues for their products
  • Drastically shortening the learning curve on strategies for farm-to-table sales; and,
  • How to avoid regulatory and food safety compliance problems that may be costly and perhaps even detrimental to the farm's operations.

Connecting Meat Producers With Chefs

Screen Cast Recording

Nutritional Benefits of Animal Foods and Benefits of Increasing Time on Pasture
Length: 56:45
Sara Bachman Ducey, M.S., C.N.S.
Montgomery College

Video Clips

Farmers In The Kitchen
Presenter: Susan Callahan, CHE, Chef/ Instructor, University of Maryland Eastern Shore at Shady Grove
Objective: Touring a professional kitchen, working with challenging cuts, recipe development, and sampling.

Diversified Marketing and Pricing Strategies

Screen Cast Recording

Improved Local Meats Marketing: A Guide to Marketing Channel Selection
Length: 52:55
Matthew LeRoux, Cornell Cooperative Extension
Workshop: Diversified Marketing and Pricing Strategies

PDF of Presentation

Screen Cast Recording

Pricing for Profit
Length: 48:46
Brian Moyer, Penn State Extension

PDF of Presentation

Explore Diversified Marketing and Pricing Strategies Resources

Presentations

Publications and worksheet

Website

Additional Resources

Publications and Informational Documents

Website