Planning

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Updated: July 29, 2021

Marketing Plan Outline

This is an outline of a typical marketing plan. Your marketing plan may contain all or just some of these components depending on your company type, stage of growth, and goals.
Extension Educator Jenny Rhodes vists an agricultural business
Updated: July 29, 2021

Writing A Marketing Plan

Imagine visiting New York City for the first time and trying to find your way around without a map. You might find some of the places you want to visit, but not without a lot of detours and lost time. The time you could have spent visiting sites and enjoying the city. This is exactly what you're doing with your business if you don't have a marketing plan.
Updated: July 29, 2021

What is Marketing

I never met anyone who got into farming because they enjoyed trying to predict consumer buying preferences or because they got great personal satisfaction from tracking the grain futures market. Most business entrepreneurs aren’t thrilled about spending time researching their competitors’ advantages. Farmers want to farm. Entrepreneurs want to develop businesses around new products or services. Neither prefers to spend a substantial portion of their time or financial resources developing their marketing program, much less implementing it themselves. Not that they’re not capable of doing so - they often don’t find the work enjoyable and they’re just not sure how to go about it. Yet, until a farm or enterprise makes its first profitable sale, it’s a business in name only.
Updated: July 29, 2021

Market Research

The process of identifying your potential customer Decision Marketing Units (DMUs), determining your market segments, and then developing a targeted strategy is called market research. This research involves gathering additional information about customers, competition, and overall market potential.
Updated: July 27, 2021

Other Resources

Other Resources is part of the Maryland Retail Products Producer Program. This section will provide information on other resources that will help your product to become ready for retail.
Updated: July 27, 2021

Getting Things Right

Getting Things Right is part of the Maryland Retail Products Producer Program. This section will provide information on supply, storage, purchasing, establishing prices, ordering and delivery schedules, invoicing and payment terms, and product promotions.
Hand Truck with boxes
Updated: July 27, 2021

Product Development and Production

Product Development and Production is part of the Maryland Retail Products Producer Program. This section provides information on product development and production practices.
Commercial Kitchen
Updated: July 26, 2021

MREDC Maryland County Contacts

County Offices provide local zoning, health, and business development resources and restrictions. On this page, you will find links to a variety of county-based agencies, offices, and organizations. Use these pages to 1.) Have access to current resources, 2). Determine which county agencies regulate your type of enterprise. 3). Develop a contact list of local business development contacts.
Map of the State of Maryland
Updated: July 19, 2021

Horse Boarding Enterprise

If you’re looking for something that is predictable and never varies from day to day, do not get involved with horses! When horses are involved, you will never have a “normal” day again.
Brushing down horse
Updated: July 19, 2021

Agritourism

Agritourism—one of the fastest-growing segments of agricultural direct marketing—allows farmers to diversify their core operations and keep farmland in production while preserving scenic vistas and maintaining farming traditions. By providing authentic farm experiences for visitors, agritourism helps educate the public about the importance of agriculture to a community’s economic base, quality of life, history, and culture.
Agritoursim