Updated: January 21, 2021
By Ginger S. Myers

Meat Marketing Planner: Strategic Marketing for Farm-to-Table Meat Enterprises addresses marketing beef, pork, lamb, and goat, but not poultry processing since it  falls under different  USDA, FSIS, and state regulations.  While many of the key strategies discussed here can be applied to direct farm-to-consumer sales,  this publication focuses on marketing farm-raised meats.

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