Selling locally grown farm meats and poultry to hospitals can be both challenging and rewarding. The hospital food service industry reached $34 billion in 2010, according to Market Research.com Trends in U.S. Hospital, Nursing Home and Residential Facility Foodservice. In May 2011, Michigan launched a ground‐breaking statewide healthy food initiative which requires hospitals to commit to purchasing at least 20 percent Michigan‐ grown, produced and processed foods.
Are you a small livestock farmer in Maryland wanting to capitalize on your urban location and strong demand for locally produced meats? If so, this web module, Farm to Table Marketing Model for Small Farm Meat Producers, was created specifically for you. This module delivers educational materials developed for several training sessions by educators and professionals who are highly knowledgeable and who are presently engaged in Farm-to-Table production and marketing.
When preparing to show livestock in 4-H it can be overwhelming at times with the rules and guidelines that are found within the Maryland 4-H program and specifically in your individual county. If you take the time to read over the rules and guidelines and have open communication with your 4-H Extension Educator, 4-H Beef Department Superintendents and your Club Leader it becomes an easier process to ensure a positive experience.
Meat Marketing Planner: Strategic Marketing for Farm-to-Table Meat Enterprises addresses marketing beef, pork, lamb, and goat, but not poultry processing since it falls under different USDA, FSIS, and state regulations. While many of the key strategies discussed here can be applied to direct farm-to-consumer sales, this publication focuses on marketing farm-raised meats.
The Maryland Niche Meats & Poultry Producers Directory was developed jointly by the Maryland Niche Meat and Poultry Working Group and the Ag Marketing Program of University of Maryland Extension. This directory serves as a way to connect buyers, consumers, producers and market masters to fresh, high-quality farm-raised meats from Maryland producers. For ease of aggregating suppliers, this directory has been organized by product, though many producers offer multiple products. USDA on listing only applies to Beef, Bison, Chevon, Lamb, and Pork.
Farm to Hospital -Selling Farm-Raised Meats and Poultry in Maryland (FS-929) Fact Sheet is to assist livestock and poultry producers in developing products and marketing tools to increase meat and poultry sales directly to hospitals and extended care facilities or to distributors who handle hospital food purchasing accounts.
By Ginger S. Myers, Marketing Specialist, University of Maryland Extension and Director of the Maryland Rural Enterprise Development Center.