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Updated: March 10, 2021
Internet Sales
While the Internet plays an important role in business today, its significance is about to explode. According to a recent survey by International Data Corporation, sales influenced by the Internet, either purchased online or directly influenced by research conducted on the Internet, account for 17% of all sales in the U.S. According to Jupiter Communication, US online consumers will spend in excess of $632 billion in off-line channels as a direct result of research that they conduct on the Web in 2005, dwarfing the $199 billion that consumers will actually spend on the Internet.
Updated: March 10, 2021
Direct Marketing
Any marketing method whereby farmers sell their products directly to consumers. Examples include roadside stands, farm stands, U-pick operations, community-supported agriculture or subscription farming, farmers' markets, etc. Growers who market their products directly to customers usually receive a higher price than those who sell wholesale.
Updated: March 10, 2021
Choosing Distribution Methods
Since distribution is the means of getting your product into the hands of your customers, first look at how your competitors’ products are sold. Make a list of any competitors in your marketing area that could compete directly with you for the same list of customers. This list should then be divided into different distribution channels. For example, direct farm markets, farmers’ markets, Internet sales, business-to-business, specialty stores, or niche markets.
Updated: March 10, 2021
Alternative Sources of Payment
Producers often think of their sales in terms of marketing outlets - farmers markets, CSA shares, farm stands, restaurants and institutions, and retail outlets. But there is also substantial sales potential with clients that may be using alternative forms of payment. These include EBT cards with SNAP benefits, senior coupons, market bucks, or other market incentives to purchase locally grown fruits and vegetables.
Updated: March 10, 2021
Agritourism
Agritourism refers to the act of visiting a working farm or any agricultural, horticultural, or agribusiness operation for the purpose of enjoyment, education, or active involvement in the activities of the farm or operation. Agri-tourism is increasingly popular in farming communities near urban areas.
Updated: February 19, 2021
Processing for Profits
Processing For Profits-An Assessment tool and guide for small-scale on-farm food processors This publication addresses product development, manufacturing, understanding the food safety system, labeling, acidified food, FAQs about Maryland’s food regulations, specific Maryland processed farm products, business planning, and marketing for specialty food producers and processors. Any producer interested in the potential and pitfalls of on-farm and value-added food processing will find this new resource helpful in their planning and implementation process.
Updated: February 12, 2021
Are You and Your Products Ready For Retail Sales?
The first issue (July 2020) of the "Maryland Retail Products Producer News & Notes". In this issue Ginger shares the results of a survey that was conducted.
Updated: February 12, 2021
Marketing Farm Raised Meats Module
Are you a small livestock farmer in Maryland wanting to capitalize on your urban location and strong demand for locally produced meats? If so, this web module, Farm to Table Marketing Model for Small Farm Meat Producers, was created specifically for you. This module delivers educational materials developed for several training sessions by educators and professionals who are highly knowledgeable and who are presently engaged in Farm-to-Table production and marketing.
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