Promotion

This directory is developed jointly by the Niche Meat and Poultry Producers and the Ag Marketing Program of the University of Maryland Extension. This directory serves as a way to connect buyers, consumers, producers, and market masters to fresh, high-quality farm-raised meats from Maryland producers. For ease of aggregating suppliers, this directory has been organized by product, though many producers offer multiple products. If a listing includes “USDA,” it applies only to Beef, Bison, Chevon, Lamb, and Pork.

Are you a specialty food entrepreneur? If so, check out the Food Processing in Maryland module. This invaluable module provides information about how to sell and process food in Maryland. This module will include rules for specific foods and important regulatory information. Our interactive map of Maryland's regulatory environment provides you with location-specific contacts.

This webpage is part of the Maryland Niche Meats & Poultry Producers Online Directory.

This webpage is part of the Maryland Niche Meats & Poultry Producers Directory.

This webpage is part of the Maryland Niche Meats & Poultry Producers Directory.

This webpage is part of the Maryland Niche Meats & Poultry Producers Directory.

The world will "beat a path to your door"... only if they know who you are, what you've got, and where to reach you. That's a large part of the "deliverables" in your marketing plan. But don't confuse a plan with the actual marketing activities. You need both to succeed.

Trying to guess at your marketing strategy and effectiveness is a guaranteed way to fail. People and market dynamics are just too complicated. Everything you do in your business will be a test. When you try something that produces good results, you’ll keep it. When you do something that doesn’t produce, you need to stop doing it. Sounds simple, but a surprising number of businesses keep repeating a marketing strategy because it's easier, or they don’t have another, or they’ve convinced themselves it’s a good approach with willful disinformation.

You’ve done your market research. You’ve learned about the history and life-cycle of products like yours and the trends and key drivers that determine where your products or services “fit in the industry” Now it’s time to distill your research findings into a concentrated effort to generate a product that reflects your business goals and objectives while providing solutions (price, packaging, convenience) for the customer.

What is a market or a market share? Simply stated, a market is a group of people who are willing and able to become and to remain your customers. Identifying your customer base is one of the first elements of the marketing process. Figuring out which people have the strongest likelihood of becoming and remaining your customer by identifying common characteristics within the group will help you better define your product. It will also make a difference on how and what you use to reach that market.