Position

Labeling and packaging

Agritourism—one of the fastest-growing segments of agricultural direct marketing—allows farmers to diversify their core operations and keep farmland in production while preserving scenic vistas and maintaining farming traditions. By providing authentic farm experiences for visitors, agritourism helps educate the public about the importance of agriculture to a community’s economic base, quality of life, history, and culture.

This webpage is the Marketing archives of the Women In Agriculture webinars.

If you’re looking for something that is predictable and never varies from day to day, do not get involved with horses! When horses are involved, you will never have a “normal” day again.

Are you a small livestock farmer in Maryland wanting to capitalize on your urban location and strong demand for locally produced meats? If so, this web module, Farm to Table Marketing Model for Small Farm Meat Producers, was created specifically for you. This module delivers educational materials developed for several training sessions by educators and professionals who are highly knowledgeable and who are presently engaged in Farm-to-Table production and marketing.

Farming is a relationship-centered industry. This article will introduce you to key relationships a beginning farmer or agricultural entrepreneur should cultivate.

The purpose of regulations and licensing for food processing. Is to ensure the safety of the food supply and oversee commerce. Food processing standards and regulations vary widely based on the type of food being considered and the scale of the operation.

A growing number of natural and specialty food stores, chef-owned restaurants, and even some larger grocery store chains are actively purchasing locally grown food products. Farmers need to keep informed about trends in the food industry to fully utilize this outlet.

While the Internet plays an important role in business today, its significance is about to explode. According to a recent survey by International Data Corporation, sales influenced by the Internet, either purchased online or directly influenced by research conducted on the Internet, account for 17% of all sales in the U.S. According to Jupiter Communication, US online consumers will spend in excess of $632 billion in off-line channels as a direct result of research that they conduct on the Web in 2005, dwarfing the $199 billion that consumers will actually spend on the Internet.

Any marketing method whereby farmers sell their products directly to consumers. Examples include roadside stands, farm stands, U-pick operations, community-supported agriculture or subscription farming, farmers' markets, etc. Growers who market their products directly to customers usually receive a higher price than those who sell wholesale.