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Updated: April 11, 2024
By Ginger S. Myers

Internet Sales

While the Internet plays an important role in business today, its significance is about to explode. According to a recent survey by International Data Corporation, sales influenced by the Internet, either purchased online or directly influenced by research conducted on the Internet, account for 17% of all sales in the U.S. According to Jupiter Communication, US online consumers will spend in excess of $632 billion in off-line channels as a direct result of research that they conduct on the Web in 2005, dwarfing the $199 billion that consumers will actually spend on the Internet

Explore Resources on Internet Sales


  • How to Direct-Market Farm Products on the Internet
    Jennifer Claire V. Klotz
    Agricultural Marketing Service (AMS)
    United States Department of Agriculture

    Transportation and Marketing Programs, Marketing Services Branch, 2002. 50p. This publication provides basic information and suggestions for direct farm marketers on selecting and tailoring a Web site to meet their marketing needs and goals, including Reasons for considering using the Web for direct farm marketing; How to develop a marketing plan; How to research the market; How to set up and market the Web site. References are cited to enable producers to undertake additional research on Internet marketing. Feedback from producers who use the Internet is included to demonstrate the challenges and the benefits of using this marketing tool.


  • Scaling Up Your Vegetable Farm for Wholesale Markets
    By Andy Zieminski, SARE Outreach

    For direct market farmers, expanding your operation to capture local and regional wholesale markets can represent an opportunity. But such a shift brings with it many changes to how you run your farm because the expectations that wholesale buyers have is much different than your direct market customers. Scaling Up Your Vegetable Farm for Wholesale Markets guides you through the likely changes you'll need to take into consideration when planning to branch out into wholesale markets. These include business planning, working with wholesale buyers, and areas of production that range from increasing yield and produce quality, to harvest and postharvest handling, food safety and more.