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Updated: March 10, 2021
By Ginger S. Myers

Internet Sales

While the Internet plays an important role in business today, its significance is about to explode. According to a recent survey by International Data Corporation, sales influenced by the Internet, either purchased online or directly influenced by research conducted on the Internet, account for 17% of all sales in the U.S. According to Jupiter Communication, US online consumers will spend in excess of $632 billion in off-line channels as a direct result of research that they conduct on the Web in 2005, dwarfing the $199 billion that consumers will actually spend on the Internet

Explore Resources on Internet Sales

Websites

  • How to Direct-Market Farm Products on the Internet
    Jennifer Claire V. Klotz
    Agricultural Marketing Service (AMS)
    United States Department of Agriculture

    Transportation and Marketing Programs, Marketing Services Branch, 2002. 50p. This publication provides basic information and suggestions for direct farm marketers on selecting and tailoring a Web site to meet their marketing needs and goals, including Reasons for considering using the Web for direct farm marketing; How to develop a marketing plan; How to research the market; How to set up and market the Web site. References are cited to enable producers to undertake additional research on Internet marketing. Feedback from producers who use the Internet is included to demonstrate the challenges and the benefits of using this marketing tool.

Publications

  • Marketing Strategies for Farmers and Ranchers
    Sustainable Agriculture Research and Education (SARE)

    This 20-page bulletin offers snapshots of the many alternatives to marketing commodities through conventional channels. It spotlights innovative, SARE-funded research into a range of marketing options including farmers markets, CSA, tourism, direct-marketing meat, season extension, value-added, sales to restaurants, public campaigns, Internet, and more.