Value-Added Agriculture

Selling in quantity to a buyer who then resells the product. Most agricultural products in the US are sold through wholesale channels. Small farmers may sell wholesale directly to local grocery stores, natural food stores, food service establishments, and food buying co-ops or to buyers who then serve as the middle man in the marketing chain.

Since distribution is the means of getting your product into the hands of your customers, first look at how your competitors’ products are sold. Make a list of any competitors in your marketing area that could compete directly with you for the same list of customers. This list should then be divided into different distribution channels. For example, direct farm markets, farmers’ markets, Internet sales, business-to-business, specialty stores, or niche markets.

During a recent webinar that I led addressing vending at Farmers’ Markets, a participant asked how to discover food trends and consumer purchasing preferences. While we discussed several resources for searching out “what’s hot and what’s not”, the real key to keeping our customers engaged is more about understanding their wants and needs than trying to capitalize on any one trend or specific product. Peter Drucker’s timeless adage that “the purpose of any business is to have a satisfied customer”, still holds today in our multi-channel, wireless, 24/7 shopping arena.

Processing For Profits-An Assessment tool and guide for small-scale on-farm food processors This publication addresses product development, manufacturing, understanding the food safety system, labeling, acidified food, FAQs about Maryland’s food regulations, specific Maryland processed farm products, business planning, and marketing for specialty food producers and processors. Any producer interested in the potential and pitfalls of on-farm and value-added food processing will find this new resource helpful in their planning and implementation process.

The first issue (July 2020) of the "Maryland Retail Products Producer News & Notes". In this issue Ginger shares the results of a survey that was conducted.

Your Ag Business Venture: Dream, Plan, Implement is a guide designed to put you in the driver's seat while on the road to making your ag business idea a reality. There are many good tools and resources within this guide to help you along the way.