The Agriculture Marketing Program’s mission is to assist individuals with marketing plans, develop profitable, sustainable marketing opportunities, and work in coordination with other supporting agencies to enhance Maryland’s agricultural economy. The program is staffed by Ginger S. Myers, Extension Marketing Specialist. Valuable Ag Marketing resources for beginning farmers include: Marketing 101 and Market Outlet and Tools.
In this presentation, Ginger S. Myers, University of Maryland Extension Agricultural Marketing Specialist, shares the nuts & bolts of marketing for beginning farmers including:
- Mapping the Marketing Process
- Promotional Components for Implementing Different Strategies
- Marketing Materials, Communications, and Collaterals