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Updated: April 9, 2024

Ag Commodity Markets: Review and Outlook

Updated: August 8, 2023

When Does Corn Rally in August?

All eyes have been on news headlines coming from the Black Sea for the last two to three weeks since the termination of the previous agreement between Russia and Ukraine. The escalation in the war between these two nations has seen drone strikes, missile engagements, and major destruction of Black Sea ports like Odessa in Ukraine. Traders have watched these headlines and acted accordingly in the market place as the price of corn and wheat retraced previous months losses.

Updated: March 9, 2023

Women In Agriculture Webinar Series on Risk Management: Marketing

This webpage is the Marketing archives of the Women In Agriculture webinars.

Updated: October 12, 2021

September Grain Market Summary

Updated: August 30, 2021

Marketing

Access to resources and links to Agricultural Marketing resources offered by the University of Maryland Extension

Person scooping ice cream at Rocky Point Creamery

Updated: June 4, 2021

Ignite Your Sales with Sensory Branding

Sell, sell, sell! That’s the end goal of your marketing efforts. But getting your product into the customer’s cart is seldom a direct line from locating the product to purchasing it. That’s where promotion enters the marketing equation. The objective of promotion is to move customers through the following phases: Unawareness> Awareness> Beliefs> Attitude> Purchasing Intentions> Purchase.

Updated: May 2, 2021

Business Planning

Planning is essential to any business, no matter how large or small its inventory, payroll, and bank account. To be successful, farm operators must know their current position and future plans. Thinking about your plans is not enough! Taking time to formulate ideas, evaluate your business, devise a strategy, and anticipate possible problems will help your business be successful.

Maryland Beginning Farmer Guidebook text with pictures of cherry tomatoes, basil, chickens, and grapes

Updated: January 21, 2021

Mastering Marketing for New and Beginning Farmers

Sales are one-time transactions. Marketing is the process by which you identify a group of people who are willing and able to become and to remain your customers. As a new farmer, you wonâ€™t have established relationships with customers and potential buyers, yet. You must determine who wants and /or needs your products. These are your potential customers. Marketing takes time. But, it can be one of the most cost-effective uses of time in your business.

Updated: January 7, 2021

Estate Planning and Conservation Easements

While estate planning for Maryland farm operators can be complicated, a conservation easement can be an effective tool to include in your plan. Conservation easements can help reduce the value of a farm estate and ensure the land will continue to be available for agricultural use. Donating a conservation easement is one way to reduce federal and state estate taxes when the value of your estate minus permitted deductions exceeds the current estate tax exemptions. Under current federal and Maryland tax laws, donating a conservation easement to a qualifying group can result in favorable tax deductions.