This fact sheet lists the important factors producers should consider in selecting a particular marketing strategy, describes the typical marketing tools available to grain producers, and discusses the advantages and disadvantages of each option.
Niche Marketing - Out of the Box but in the Black fact sheet will help you explore the Niche Market and how to go about increasing your food dollar and return per unit sold. By Ginger S. Myers, Marketing Specialist, University of Maryland Extension and Director of the Maryland Rural Enterprise Development Center.
The local basis, defined as the cash price minus futures price, reflects important information about regional supply and demand for a commodity. Wheat basis estimates can be used by farmers, grain marketing firms, processors and feed buyers to forecast regional prices, make production or storage decisions, or assess different grain purchasing alternatives. This fact sheet gives monthly average estimates of wheat basis and cash prices for three regions in Maryland.
A well-thought-out marketing plan will enable you to manage the unpredictability of grain prices and their associated risks. A plan promotes the use of logical, orderly marketing techniques. This fact sheet describes the five steps you can take to increase the likelihood of making successful marketing decisions.