Plan and Promote 2020 Holiday Sales and Activities Now
Despite months of sales disruptions across every retail category, people are now eager to “get out and do or buy something.” Agritourism activities and events remain popular this year, abet different in activities and protocols. Cashless and online ordering is now the expected forms of purchasing. Holiday shopping for anything from Halloween costumes to Thanksgiving turkeys, and even Christmas gifts, has already begun.
66% OF SHOPPERS PLAN TO INCREASE THEIR ONLINE HOLIDAY SPENDING THIS YEAR
eCommerce platforms such as Square Up are already offering holiday planning guides. Counties and regional tourism and economic development offices already have shopping guides posted on their websites.
PLAN NOW TO PIVOT, PUSH THROUGH, OR LET GO OF PRODUCTS OR ACTIVITIES YOU OFFERED IN PREVIOUS YEARS.
WHAT HOLIDAY PROGRAMS AND ITEMS WILL YOU OFFER?
ACTIVITIES: Depends on what “Open Phase” your county or state is experiencing. Retain outside activities as much as possible. For example– walking tours, selfies, and Instagram photos, drive-thru decorations tours, and storytimes.
CROWD MANAGEMENT AND SOCIAL DISTANCING POLICIES
RETAIL CHECKOUT ENHANCEMENTS
TUNE-UP YOUR WEBSITE, E-COMMERCE, AND SOCIAL MEDIA TOOLS
MAKE VISITING AND SHOPPING ON YOUR WEBSITE AS EFFICIENT AS POSSIBLE.
Be sure your site is optimized for mobile platforms. Almost 80% of shoppers will be viewing your site on their mobile devices.
ESTABLISH A LINK WITH POSSIBLE CUSTOMERS NOW
During the holidays, consumers are inundated with promotions and sales. It will be tough to grab their attention with your message if they’re not familiar with your farm or the types of products you offer. Build a trusting and mutually beneficial relationship with them now rather than waiting to reach out in November. Be a brand advocate now by reaching out through your social media tools to offer:
MAKE YOUR SOCIAL MEDIA VOICE STAND OUT FROM THE CROWD
What unique messages and content can you build on through the upcoming months through all your social media channels that will help customers find relevancy in your posts, emails, or newsletters?
Mastering Marketing is produced by Ginger S. Myers and is published periodically containing important seasonal marketing information.