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Updated: March 9, 2023

Women In Agriculture Webinar Series on Risk Management: Marketing

This webpage is the Marketing archives of the Women In Agriculture webinars.
Updated: January 12, 2023

Takeaways from the 1st Annual Mushroom Growers Symposium

Advice for those currently growing or considering cultivating mushrooms in Maryland, from the 1st Annual Mushroom Growers Symposium
Shitake mushrooms
Updated: December 1, 2022

Maryland Niche Meats and Poultry Producers Online Directory

This directory is developed jointly by the Niche Meat and Poultry Producers and the Ag Marketing Program of the University of Maryland Extension. This directory serves as a way to connect buyers, consumers, producers, and market masters to fresh, high-quality farm-raised meats from Maryland producers. For ease of aggregating suppliers, this directory has been organized by product, though many producers offer multiple products. If a listing includes “USDA,” it applies only to Beef, Bison, Chevon, Lamb, and Pork.
Updated: August 16, 2022

Medical Credit: Safety Net or Debt Trap? (FS-1087)

Paying for health care can be a struggle, even if you have insurance. Many doctors and dentists now offer a special medical credit card to pay for services. However, medical credit card interest and fees can be very expensive. They add extra costs to medical care when money is already tight. Authors: Dorothy Nuckols and Priscilla Graves; Title: Medical Credit: Safety Net or Debt Trap?
Updated: July 13, 2022

Understanding a Community Supported Agriculture Agreement: What Should Be Included in a Good CSA Membership Agreement? (EB-424)

Community-supported agriculture (CSA) is a growing business model for farms in Maryland and nationally. In a typical CSA, members pledge to help cover the anticipated costs of the farm’s production for part of or the entire season. And in return the members receive a portion of the farm’s crops over the designated time period of the CSA contract. The CSA model allows farmers to get needed upfront capital at the start of the growing season. At the same time, the model allows members access to fresh locally produced fruits, herbs, meats, or vegetables. At the same time, many growers do not understand how to develop an agreement that works for the business and conveys the risks to the members of the CSA. This publication provides an overview of the model CSA agreement developed by UMD. Authors: Paul Goeringer, Ashley Newhall, Sarah Everhart, and Wele Elangwe. Title: Understanding a Community Supported Agriculture Agreement: What Should Be Included in a Good CSA Membership Agreement? (EB-424)
Updated: July 29, 2021

Defining A Market

What is a market or a market share? Simply stated, a market is a group of people who are willing and able to become and to remain your customers. Identifying your customer base is one of the first elements of the marketing process. Figuring out which people have the strongest likelihood of becoming and remaining your customer by identifying common characteristics within the group will help you better define your product. It will also make a difference on how and what you use to reach that market.
Updated: June 8, 2021

The Ripple Effect

Marketing trends usually address a category of products that are gaining in popularity or address a niche group of consumer wants or needs. While marketing strategies address how to implement your marketing plan to your target customers. The marketing strategies of the behemoth Amazon and our use of our electric devices are changing how we need to think about both our customers wants and needs and how we present our marketing messages to them. Let’s exam these two “effects”.
The ripple effect
Updated: June 8, 2021

The Customer is Still King

Regardless of your direct marketing outlet (farmers’ market, on-farm stand, CSA, or Pick-Your-Own), great customer service is the undeniable business principle that cannot be neglected in order to have a sustainable and profitable business. Even though we’re increasingly connected by our electronic devices and messages, the human side of doing business still matters.
The Customer is Still King
Updated: June 8, 2021

Target Marketing to Customers-The View from the Other Side

In his book The Practice of Management, Peter Drucker declares the only one valid definition of a business’ purpose is to create a customer… Because it is its purpose to create a customer, any business enterprise has two—and only these two—basic functions: marketing and innovation… Nowhere does Drucker say our business is about our product or our production, it’s about creating a customer. Our product must satisfy a want or need. So, who doesn’t need food? And with all the “buzz” about buying local products, why are we still struggling to grow our customer bases.
Pinned letters that spell marketing
Updated: June 8, 2021

Sell the Sizzle

A new global survey of consumer sentiment about the people who put food on our tables indicates that there is a lack of understanding of how providing safe, affordable food arrives, according to a new study from Cargill Inc. A majority of the respondents in the Food4Thought survey — 55% — believe farmers should care most about providing safe, healthy, abundant and affordable food. Farmers are under pressure to feed the world and protect the Earth’s resources through sustainable practices in addition to cost-effectively providing for their own families, the survey reported.”
Sell the Sizzle