Product

Authors: Matthew Trause - James Schupp - Macarena Farcuh

Red skin coloration is highly associated with apple fruit marketability and profitability. It is determined by the content and composition of anthocyanins. A multifaceted approach—considering environmental factors, site of establishment, cultivars, rootstocks, mineral nutrition, crop load, and fruit maturity —are key to meeting the required apple red skin coloration standards. Authors: Matthew Trause, James Schupp, Ph.D., and Macarena Farcuh, Ph. D.; Title: Apple Red Skin Coloration: A Grower's Checklist (FS-2025-0753).

Authors: Ginger S. Myers

Sales are one-time transactions. Marketing is the process by which you identify a group of people who are willing and able to become and to remain your customers. As a new farmer, you won't have established relationships with customers and potential buyers, yet. You must determine who wants and /or needs your products. These are your potential customers. Marketing takes time. But, it can be one of the most cost-effective uses of time in your business. Author: Ginger Myers; Title: Mastering Marketing for New and Beginning Farmers (FS-1139)