Direct to Consumer

Meat Marketing Planner: Strategic Marketing for Farm-to-Table Meat Enterprises addresses marketing beef, pork, lamb, and goat, but not poultry processing since it falls under different USDA, FSIS, and state regulations. While many of the key strategies discussed here can be applied to direct farm-to-consumer sales, this publication focuses on marketing farm-raised meats.

This publication revisits traditional household budgeting discussions in economics textbooks during 1970 and 1980; notably, Paul Samuelson (1976) to derive a basic framework, a 3-step approach for community educators to teach limited income consumers how to budget their incomes. This basic framework construes budgeting in a narrow sense that enable limited income consumers to Estimate, Evaluate and Allocate income to goods and services with the intention to acquire savings.