Do your homework to find the best media channel to market your type of product or service. There are a host of different media streams and you want to make sure your best marketing message is seen. Some methods include social, text, website marketing, word-of-mouth, referrals, print, event, and trade shows, radio, e-mail, newsletters, sponsorships, direct mail, television, in-store shopping, catalog, or radio just to name some of the obvious ones.
The most important part of media selections comes down to the percentage of your target market that uses a particular type of media. For example, Millennials use social media while Baby Boomers still respond well to newsletters and emails.
Understanding your customers-including the different channels they use and the reasons they use those channels-is critical for developing effective engagement strategies.