Mastering Marketing
Opportunities to Find Your Starting Point
“You can’t solve your marketing problem tomorrow by simply repeating what you did yesterday.” - Seth Godin
I get lots of questions about how to market food and farm products but, the question that always seems to linger unsaid is “How do I get started?” Whether it’s launching an enterprise, getting the training needed to become a successful food entrepreneur, putting together a multi-component marketing plan, or just deciding what to produce, we all seem to struggle with a “starting point”. When tackling a venture of any kind, “we just don’t know, what we don’t know.”
- Maryland Extension’s Agricultural Marketing Program and the Maryland Rural Enterprise Development Center websites provide resources and links for production, marketing, and one-one entrepreneurial coaching for mapping out your next steps. Online access makes this information available 24/7/365.
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- Upcoming training and networking opportunities. Ask questions, get answers.
- Sign up for our newsletter. If you would like to receive e-mail notifications when new issues are posted or to receive important updates between issues, please email to: listserv@listserv.umd.edu(link sends e-mail) — in the body of the message, type subscribe agmarketing name-of-subscriber (example: subscribe agmarketing John Doe)
Mastering Marketing is produced by Ginger S. Myers and is published periodically containing important seasonal marketing information.