Skip to main content
Select Language
English
Afrikaans
Albanian
Arabic
Armenian
Azerbaijani
Basque
Belarusian
Bengali
Bosnian
Bulgarian
Catalan
Cebuano
Chinese (Simplified)
Chinese (Traditional)
Croatian
Czech
Danish
Dutch
Esperanto
Estonian
Filipino
Finnish
French
Galician
Georgian
German
Greek
Gujarati
Haitian Creole
Hausa
Hebrew
Hindi
Hmong
Hungarian
Icelandic
Igbo
Indonesian
Irish
Italian
Japanese
Javanese
Kannada
Khmer
Korean
Lao
Latin
Latvian
Lithuanian
Macedonian
Malay
Maltese
Maori
Marathi
Mongolian
Nepali
Norwegian
Persian
Polish
Portuguese
Punjabi
Romanian
Russian
Serbian
Slovak
Slovenian
Somali
Spanish
Swahili
Swedish
Tamil
Telugu
Thai
Turkish
Ukrainian
Urdu
Vietnamese
Welsh
Yiddish
Yoruba
Zulu
Menu
Get Involved
Give
Contact
Ask Extension
Select Language
English
Afrikaans
Albanian
Arabic
Armenian
Azerbaijani
Basque
Belarusian
Bengali
Bosnian
Bulgarian
Catalan
Cebuano
Chinese (Simplified)
Chinese (Traditional)
Croatian
Czech
Danish
Dutch
Esperanto
Estonian
Filipino
Finnish
French
Galician
Georgian
German
Greek
Gujarati
Haitian Creole
Hausa
Hebrew
Hindi
Hmong
Hungarian
Icelandic
Igbo
Indonesian
Irish
Italian
Japanese
Javanese
Kannada
Khmer
Korean
Lao
Latin
Latvian
Lithuanian
Macedonian
Malay
Maltese
Maori
Marathi
Mongolian
Nepali
Norwegian
Persian
Polish
Portuguese
Punjabi
Romanian
Russian
Serbian
Slovak
Slovenian
Somali
Spanish
Swahili
Swedish
Tamil
Telugu
Thai
Turkish
Ukrainian
Urdu
Vietnamese
Welsh
Yiddish
Yoruba
Zulu
About
Leadership
UMD Extension Impact
Diversity, Equity, Inclusion, and Respect
Careers
Directory
Program and Organizational Development
Statewide Extension Advisory Council
Resources
Animal Agriculture
Plant Agriculture
Yard & Garden
Pests
Natural Resources
Environment & Energy
Agribusiness Management
Food & Nutrition
Health & Well-Being
4-H & Youth Education
Programs
4-H Youth Development
Family & Consumer Sciences
Agriculture & Food Systems
Environment & Natural Resources
Home & Garden Information Center
Locations
Publications
News & Events
All News
Events
Marketing Plans
Home
Resources
Marketing Plans
For full functionality of this site it is necessary to enable JavaScript. Here are
instructions for how to enable JavaScript in your web browser
.
Sort by:
Date
Title
Updated: September 6, 2024
Licenses and Regulation Updates for Farmers Marketing Value-Added Products Directly to Consumers
While some farmers now market their valued-added products year round, for many, late spring signals the start of the new market season in earnest. With so many more value-added products showing up at markets now, it’s good to get the necessary paperwork and required licenses before opening day.
Updated: August 5, 2024
Cultivating Entrepreneurship
Thinking about starting or expanding an agricultural or food-related business but not sure where to start? Book an entrepreneurial coaching session with The University of Maryland’s Entrepreneurial Coaching Team for farm and food entrepreneurs.
Updated: February 4, 2022
Bringing the Farm to School
The Maryland Department of Agriculture in partnership with the University of Maryland Extension (UME) Agriculture and Food Systems (AgFS) and the Maryland State Department of Education will conduct an USDA Farm to School Producer Training for Maryland producers interested in selling local food to Maryland’s school districts and eligible providers. Learn how to sign up and participate in this new training for agricultural producers.
Updated: July 29, 2021
Test and Track
Trying to guess at your marketing strategy and effectiveness is a guaranteed way to fail. People and market dynamics are just too complicated. Everything you do in your business will be a test. When you try something that produces good results, you’ll keep it. When you do something that doesn’t produce, you need to stop doing it. Sounds simple, but a surprising number of businesses keep repeating a marketing strategy because it's easier, or they don’t have another, or they’ve convinced themselves it’s a good approach with willful disinformation.
Updated: July 29, 2021
Marketing Strategies
What is the difference between your marketing strategy and your marketing plan? Your marketing strategy is shaped by your overall business goals. It includes a definition of your business, a description of your products or services, a profile of your target users or clients, and defines your company’s role in relation to the competition. It’s essentially a document that helps you determine the effectiveness of your specific marketing plans. In other words, your marketing strategy defines your company and products; your sales and marketing plans are the specific actions you take to achieve the goals of your marketing strategy. When designing your marketing strategies list and explain what strategies, or specific actions, you will use to meet your objectives for each element of marketing.
Updated: July 29, 2021
Marketing Plan Outline
This is an outline of a typical marketing plan. Your marketing plan may contain all or just some of these components depending on your company type, stage of growth, and goals.
Updated: July 29, 2021
Writing A Marketing Plan
Imagine visiting New York City for the first time and trying to find your way around without a map. You might find some of the places you want to visit, but not without a lot of detours and lost time. The time you could have spent visiting sites and enjoying the city. This is exactly what you're doing with your business if you don't have a marketing plan.
Updated: June 8, 2021
Your Marketing Activities—Good Business or Just Busyness?
I have a confession to make. I’m a blog reading junkie. I read five or six blogs every day. Some are about marketing trends, others about sustainable and regenerative farming practices, and some just because I like the writer’s topics and writing styles. I tell myself that this habit broadens my perspectives and serves to improve my skill sets. And they do, but isn’t this habit also part of my busyness every day?
Updated: June 8, 2021
You’re Going to Need a Different Marketing Plan
According to online sources, "May you live in interesting times" is an English expression which purports to be a translation of a traditional Chinese curse. Everyone can agree that these are indeed “interesting times” and feels like every day brings more negativity. The actions taken to curtail the viruses spread will have long ramifications.
Updated: June 8, 2021
Who’s the Boss
A primary attribute often given for being self-employed is “I’m my own boss.” But, business guru Peter Drucker stated, “The purpose of a business is to have a satisfied customer”. So, whether you’re a farmer, producer, or other type of small business owner; who’s the boss in your business? Is it you, your customers, or both?
Current page
1
Page
2
Page
3
Page
4
Page
5
Page
6
Page
7
Page
8
Page
9
Next
Last