University of Maryland Extension

Preparing Your Marketing Efforts for the Holidays

Retailers seem to launch into the holiday marketing mode earlier each year, with most starting even before Halloween. We can take a page from their playbook and plan ahead too, particularly our social media marketing plan for the holiday ahead.  With the successes of BlackFriday, Cyper Monday, and sites like Amazon Prime Days, shoppers are relying more and more on digital marketing messages and on-line shopping platforms to make their seasonal and holiday purchases.  Now is the time to develop a social media marketing plan and benchmark implementation dates to capture the largest portion of market sales possible.

 

Presenter: Ginger Myers, University of Maryland Extension

Presentation Materials:

Slides

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