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Agritourism Operations and Liability Concerns this Fall Season Mastering Marketing - July 2020With so many concerns for the Fall agritourism season, here is an informative podcast that helps outline how to mediate some of the risks of hosting events this Fall season.
Adjusting Direct Marketing to Selling On-line, a 24-7 Opportunity Masterning Marketing - Special Edition June 2020
Pivot to Bundling Products to Increase Sales Mastering Marketing - June 2020
Coronavirus Food Assistance Program (CFAP): What Dairy and Beef Producers Need to Know Background:The USDA CFAP Program has allocated $16 billion in funds for direct payments to farmers to help with the fallout from the COVID-19 pandemic.  The funds are derived from two sources: the Coronavirus Aid Relief and Economic Security (CARES) Act and the Commodity Credit Corporation (CCC) Charter Act.  Funds from the CARES Act are meant to help farmers cope with price reductions
Collaborative Marketing-A Process; Not an Event Mastering Marketing - Special Edition May 2020
Early Season Insect Management: Flea Beetles Identification and BiologyGrape Flea beetles, Altica spp. (Coleoptera: Chrysomelidae), are small (4-5 mm), oval shaped, metallic blue-purple beetles that jump when disturbed.Grape flea beetles overwinter as adults and become active on warm April days when grape buds begin to swell. Adult beetles are most numerous following mild winters.
Early Season Insect Management: Climbing Cutworms This general term applies to the larvae (caterpillars) of a large number of butterfly/moth species (Lepidoptera) in the noctuid family that feed on buds, young shoots and leaves. Cutworm damage most commonly occurs in vineyards with weeds under the trellis or mulch, and in sandy or light colored soils.
COVID-19 and Agritourism in Maryland Mastering Marketing - Special Edition April 2020
Capturing the Bounce; Surviving the Dip Mastering Marketing - April 2020As we move through the realities the Covid-19 protocols, many are experiencing first hand its effect on their business’s viability.
Preparing Your Farm for Impacts of COVID-19 What is COVID-19?Coronavirus disease 2019 (COVID-19) is a respiratory disease caused by a novel coronavirus (official name: SARS-CoV-2) that was identified in 2019.  This virus is responsible for the respiratory disease outbreak that began in Wuhan, China in late 2019 and quickly circulated around the globe.  The World Health Organization (WHO) declared COVID-19 a pand
You’re Going to Need a Different Marketing Plan Mastering Marketing - March 2020According to online sources, "May you live in interesting times" is an English expression which purports to be a translation of a traditional Chinese curse. Everyone can agree that these are indeed “interesting times” and feels like every day brings more negativity. The actions taken to curtail the viruses spread will have long ramifications.
Managing Heifer Inventory on the Dairy Photo credit: Edwin Remsberg
Sell the Sizzle Mastering Marketing - September 2019
Launching, Refining, or Growing Your Farm Business- MREDC has Answers Mastering Marketing - Special Edition, August 2019
Crop Development Sampling It is critical to properly monitor and assess fruit maturity characteristics to make the appropriate management, harvesting, and winemaking decisions to produce the best quality grapes and wine possible. The first step to assess ripeness and quality is to take a proper sample that best represents the actual ripeness stage of the cultivar in that block of the vineyard.
Matching Prices to Market Outlets Mastering Marketing - August 2019
Crop Management The goal of most grape growers is to produce high quality grapes for wine. For making the best wine, the highest quality grapes are often the most mature and uniform. In today’s quality driven marketplace, the best fruit will command the highest prices and the greatest demand.
Email Marketing—Your Best Social Media Tool Mastering Marketing - July 2019

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