University of Maryland Extension

social media

Getting the Most from Your Email Program Spend

Electronic Device with email icon, Image by Gerd Altmann,
Mastering Marketing - October 2020 business’ email service provider, content delivery format is more important than ever. While several social media platforms such as Instagram and Facebook are popular for sharing pictures and product promotions, email is still “The King” of online marketing tools...

Plan and Promote 2020 Holiday Sales and Activities Now

Christmas Tree Lot, Image by Prostooleh,
Mastering Markeing - September 2020 Despite months of sales disruptions across every retail category, people are now eager to “get out and do or buy something.” Agritourism activities and events remain popular this year, abet different in activities and protocols. Cashless and online ordering are...

The Ripple Effect

Water ripple
Mastering Marketing - Special Edition July 2020 Marketing trends usually address a category of products that are gaining in popularity or address a niche group of consumer wants or needs. While marketing strategies address how to implement your marketing plan to your target customers. The marketing...

Marketing laws and social media

Urban Ag home | Table of contents Many farmers, including urban farmers, use a variety of tools, including social media, to market their farms and farm products. Be aware that there are federal and state advertising and marketing laws that do need to be followed when you’re advertising, especially...

Digital marketing tools

Urban Ag home | Table of contents As mentioned earlier, if you don’t have a website, you don’t exist. Working with a website developer to create your website is well worth the investment, however there are some low cost options on the market including user-friendly website builders such as...

4. Promotion

Urban Ag home | Table of contents Once you have established what your product is, where you are going to sell it, and how much you are going to sell it for, it’s time to promote it. But what does that mean and entail for an entrepreneur? Promotion is communicating with your customers about the...

Email Marketing—Your Best Social Media Tool

Email Inbox
Mastering Marketing - July 2019 You may think that email marketing is less effective than other social media tools. Don’t believe it. Facebook, Twitter, Instagram etc. get lots of publicity but, how well do they really work for stimulating sales? Who controls their analytics and the material you...

PROGRAM POSTPONED - Sowing The Seeds Of Social Media Success—Strategic Market Planning

Tuesday, Apr. 23, 2019 - 9:00am to 4:00pm
Chesapeake College
PROGRAM POSTPONED CHESAPEAKE COLLEGE, WYE MILLS, MARYLAND Tuesday, April 23, 2019 The marketing world is rapidly changing and so are the tools for interacting with your target market. Internet and social media channels abound. Interactive marketing opportunities such as websites, blogs, e-mail...

Falling Back is for the Clock; Not Your Marketing Strategies

Social media on cell phone
Mastering Marketing - September 2018 When the calendar turns to September, everything “pumpkin” begins arriving in the stores and folks are busy cheering on their favorite football team. While it seems like the markets are in a sprint to the end of the year, Fall is actually a good to re-energize...


Tuesday, Nov. 13, 2018 - 9:00am
SOWING THE SEEDS OF SOCIAL MEDIA SUCCESS—STRATEGIC MARKET PLANNING Date: Tuesday, November 13, 2018 Time: 9:00 a.m. to 4:00 p.m. Location: MARYLAND AGRICULTURAL RESOURCE CENTER, 1114 Shawan Road, Cockeysville, MD 21030 The marketing world is rapidly changing and so are the tools for interacting...


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