social media

Urban Ag home | Table of contents Once you have established what your product is, where you are going to sell it, and how much you are going to sell it for, it’s time to promote it. But what does that mean and entail for an entrepreneur? Promotion is communicating with your customers about the...

Mastering Marketing - July 2019 You may think that email marketing is less effective than other social media tools. Don’t believe it. Facebook, Twitter, Instagram etc. get lots of publicity but, how well do they really work for stimulating sales? Who controls their analytics and the material you...

Mastering Marketing - September 2018 When the calendar turns to September, everything “pumpkin” begins arriving in the stores and folks are busy cheering on their favorite football team. While it seems like the markets are in a sprint to the end of the year, Fall is actually a good to re-energize...

Mastering Marketing - July 2017 With July temperatures approaching triple digits, it’s hard to start thinking about holiday marketing plans. For many that would be the Christmas season but, for direct farm marketers, the “holidays” encompass the Labor Day weekend, a six-week period in the Fall that...