University of Maryland Extension

sales

Digital marketing tools

Urban Ag home | Table of contents As mentioned earlier, if you don’t have a website, you don’t exist. Working with a website developer to create your website is well worth the investment, however there are some low cost options on the market including user-friendly website builders such as...

Creating a brand through your story

Urban Ag home | Table of contents How you will present “your story” to your target market? People buy from people. Your best branding asset is you! Before you think about a logo and other marketing collateral, you need to be able to tell your story in a way that’s concise yet compelling. Your story...

Direct marketing alternatives

Urban Ag home | Table of contents Figure 4: Roadside stands can be convenient for both producers and customers. But be sure to check local zoning and permitting rules. Photo by Edwin Remsberg, © University of Maryland—AGNR Image Library Using a direct marketing outlet allows growers to capture the...

To Be or Not to Be a Farmers Market Vendor-Is That Your Question?

Farmers Market, Photo by: pixabay.com
Mastering Marketing - January 2019 My apologies to William Shakespeare for mangling the opening phrase of a soliloquy spoken by Prince Hamlet in Shakespeare’s play by the same name. But, as producers start drawing up their marketing plans for 2019, market vendors are questioning whether sales from...

Christmas in July─Getting Your Social Media Marketing into Holiday Mode

cell phone laying over a computer keyboard; image on phone has social media icons
Mastering Marketing - July 2017 With July temperatures approaching triple digits, it’s hard to start thinking about holiday marketing plans. For many that would be the Christmas season but, for direct farm marketers, the “holidays” encompass the Labor Day weekend, a six-week period in the Fall that...

Is Your Marketing Strategy Working?

Strategy
Mastering Marketing - June 2016 Who’s Your First and Best Customer? Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. Having a good grasp on your target market makes the promotion, pricing and distribution of your...

Ignite Your Sales with Sensory Branding

Tasting samples at a Farmers Market
Ag Marketing - News Update Product Positioning and Branding Sell, sell, sell! That’s the end goal of your marketing efforts. But getting your product into the customer’s cart is seldom a direct line from locating the product to purchasing it. That’s where promotion enters the marketing equation...
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