University of Maryland Extension

promotion

Summary

Urban Ag home | Table of contents Pursuing the correct marketing channels can be just as important to the success of a farm as its production practices. The four P’s of marketing are product, price, place, and promotion. What are the benefits and attributes of your product? What price are you going...

Digital marketing tools

Urban Ag home | Table of contents As mentioned earlier, if you don’t have a website, you don’t exist. Working with a website developer to create your website is well worth the investment, however there are some low cost options on the market including user-friendly website builders such as...

Building your brand

Urban Ag home | Table of contents While you don’t need to be a graphic designer or best-selling author, you do need to be thoughtful about how your present yourself. Not only will you tell your story through words, but images, too. The most widely used image will be your logo. There is no mistaking...

Creating a brand through your story

Urban Ag home | Table of contents How you will present “your story” to your target market? People buy from people. Your best branding asset is you! Before you think about a logo and other marketing collateral, you need to be able to tell your story in a way that’s concise yet compelling. Your story...

4. Promotion

Urban Ag home | Table of contents Once you have established what your product is, where you are going to sell it, and how much you are going to sell it for, it’s time to promote it. But what does that mean and entail for an entrepreneur? Promotion is communicating with your customers about the...

Marketing basics

Urban Ag home | Table of contents The time-honored marketing tenets of who, what, when, and where to market any products still apply to marketing the products of urban growers. These tenets are often referred to as the 4Ps of marketing - product, price, place and promotion.| THE PRODUCT: Exactly...
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