University of Maryland Extension

Producers

Non-direct marketing alternatives

Urban Ag home | Table of contents Figure 6: Products like jams and pickles can be a good way to add value to produce that would otherwise sell at a low price or go to waste. However, food safety and labeling regulations are much more rigorous for value-added products than for fresh produce. Photo...

Direct marketing alternatives

Urban Ag home | Table of contents Figure 4: Roadside stands can be convenient for both producers and customers. But be sure to check local zoning and permitting rules. Photo by Edwin Remsberg, © University of Maryland—AGNR Image Library Using a direct marketing outlet allows growers to capture the...

What are you selling?

Urban Ag home | Table of contents Producers see their products as the final result of their work. But, we are really seeking a different end product - a satisfied customer. Maximizing your sales potential requires producing the highest quality product. Your sales message is that “produce is not...

Moving from producer to marketer— do what you enjoy

Urban Ag home | Table of contents Figure 2: It takes a team to make any business successful. No one person has all the skills needed! Photo by Edwin Remsberg, © University of Maryland—AGNR Image Library While your marketing efforts are still in the growing stages, develop a marketing perspective...

Chapter 3: Marketing challenges and opportunities

Urban Ag home | Table of contents Ginger S. Myers Extension Specialist, Marketing University of Maryland Extension Kim Rush Lynch Extension Educator University of Maryland Extension There are many marketing opportunities for urban farmers. When agriculture can take place literally in the customer’s...

Matching Prices to Market Outlets

West Oaks Farm Market, Photo by S. Barnes
Mastering Marketing - August 2019 August usually sees a plethora of produce, fruits, and value-added products showcasing at the farmers markets and through on-farm retail farm stands. Summer and fall holidays stoke the grilling season for mart producers and the beginning of the school year fuels...

Marketing Strategies for Diversified Livestock Producers

Ag Marketing News Update The phenomenal growth in the number of farmers’ markets nationwide can be attributed in part to the increased diversity of products many markets now offer. While fresh fruits and vegetables are still the keystone products, many markets now offer shoppers dairy products,...
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