University of Maryland Extension


Capturing the Bounce; Surviving the Dip

Online grocery shopping
Mastering Marketing - April 2020 As we move through the realities the Covid-19 protocols, many are experiencing first hand its effect on their business’s viability. Whether you are dealing with a constricted or delayed Farmers Market, an unprecedented spike in your online and delivery orders, or...

Matching Prices to Market Outlets

West Oaks Farm Market, Photo by S. Barnes
Mastering Marketing - August 2019 August usually sees a plethora of produce, fruits, and value-added products showcasing at the farmers markets and through on-farm retail farm stands. Summer and fall holidays stoke the grilling season for mart producers and the beginning of the school year fuels...

Determine Your Contributive Margin Before Setting Your Price

Mastering Marketing - May 2016 As the marketing and cropping season gets into full swing, there are always questions about product pricing, marketing costs, and decision on what to produce. In the pricing module I use to teach the “Food for Profit” classes, we approach pricing by looking at both...
Maintained by the IET Department of the College of Agriculture and Natural Resources. © 2020. Web Accessibility

University programs, activities, and facilities are available to all without regard to race, color, sex, gender identity or expression, sexual orientation, marital status, age, national origin, political affiliation, physical or mental disability, religion, protected veteran status, genetic information, personal appearance, or any other legally protected class. If you need a reasonable accommodation to participate in any event or activity, please contact your local University of Maryland Extension Office.