University of Maryland Extension

Price

Summary

Urban Ag home | Table of contents Pursuing the correct marketing channels can be just as important to the success of a farm as its production practices. The four P’s of marketing are product, price, place, and promotion. What are the benefits and attributes of your product? What price are you going...

Resources for pricing

Urban Ag home | Table of contents Several sites on-line provide excellent resources for checking weekly produce prices based on regional markets. A link to these resources will be at the end of this chapter. Previous page: Where to begin Next page: 3. Place

Where to begin

Urban Ag home | Table of contents Setting your price requires knowing who your customers are and what they are willing to spend on products like yours. It is vital to know your cost of production per item type since pricing below that will mean marketing at a loss. It also requires knowing your...

2. Price

Urban Ag home | Table of contents Whether you’re gearing up to sell at a farmers’ market, through your roadside stand, or by private contract, you cannot thrive in business today without a pricing strategy. The price you set for your product must fall between two points: what the customer is...

Is the Price Right?

People at a Farmers Market
Ag Marketing News Update Whether you’re gearing up to sell at a farmers’ market, through your roadside stand, or by private treaty, you cannot thrive in business today without a pricing strategy. The price you set for your product must fall between two points: what the customer is willing to pay...
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