University of Maryland Extension

place

Summary

Urban Ag home | Table of contents Pursuing the correct marketing channels can be just as important to the success of a farm as its production practices. The four P’s of marketing are product, price, place, and promotion. What are the benefits and attributes of your product? What price are you going...

Which markets fit your operation?

Urban Ag home | Table of contents Producers must learn how to combine different market outlets that suit their production cycles in order to maximize profits. To do that, careful evaluation of what buyers want/need before making production decisions can help producers decide which market outlets...

Value-added processing for urban farmers

Urban Ag home | Table of contents For urban farmers whose production is limited by space or other constraints, value added processing provides a way to increase the profitability of harvest. When deciding what product to produce and sell, research your target market and distribution outlets to...

Non-direct marketing alternatives

Urban Ag home | Table of contents Figure 6: Products like jams and pickles can be a good way to add value to produce that would otherwise sell at a low price or go to waste. However, food safety and labeling regulations are much more rigorous for value-added products than for fresh produce. Photo...

Direct marketing alternatives

Urban Ag home | Table of contents Figure 4: Roadside stands can be convenient for both producers and customers. But be sure to check local zoning and permitting rules. Photo by Edwin Remsberg, © University of Maryland—AGNR Image Library Using a direct marketing outlet allows growers to capture the...

3. Place

Urban Ag home | Table of contents Growers in Maryland have several marketing alternatives. Each alternative has characteristics that make it more advantageous for different types of producers. Important factors to consider when choosing a market or combination of markets include: the volume of...

Marketing basics

Urban Ag home | Table of contents The time-honored marketing tenets of who, what, when, and where to market any products still apply to marketing the products of urban growers. These tenets are often referred to as the 4Ps of marketing - product, price, place and promotion.| THE PRODUCT: Exactly...
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