mastering marketing

Master Marketing - October 2019 Earlier this month I attended the 2019 USDA Direct Marketing Summit held in Chicago, IL. I had the opportunity to display one of the 22 poster presentations featured at the summit. My poster featured the Maryland Rural Enterprise Development Center’s Website, its...

Mastering Marketing - September 2019 A new global survey of consumer sentiment about the people who put food on our tables indicates that there is a lack of understanding of how providing safe, affordable food arrives, according to a new study from Cargill Inc. A majority of the respondents in the...

Mastering Marketing - February 2018 I attended this year’s “Maryland’s Best Expo” organized by the Maryland Department of Agriculture to highlight Maryland products to a wide variety of buyers. This year’s offerings featured value-added products from at least three - quarters of the attending...

Mastering Marketing - June 2017 During a recent webinar that I led addressing vending at Farmers’ Markets, a participant asked how to discover food trends and consumer purchasing preferences. While we discussed several resources for searching out “what’s hot and what’s not”, the real key to keeping...