University of Maryland Extension

mastering marketing

2019 USDA Direct Marketing Summit

USDA Direct Marketing Summit, Chicago, IL.
Master Marketing - October 2019 Earlier this month I attended the 2019 USDA Direct Marketing Summit held in Chicago, IL. I had the opportunity to display one of the 22 poster presentations featured at the summit. My poster featured the Maryland Rural Enterprise Development Center’s Website, its...

Sell the Sizzle

Steak
Mastering Marketing - September 2019 A new global survey of consumer sentiment about the people who put food on our tables indicates that there is a lack of understanding of how providing safe, affordable food arrives, according to a new study from Cargill Inc. A majority of the respondents in the...

Maryland’s Expanding Value-added and Craft Movement

Plum Jam
Mastering Marketing - February 2018 I attended this year’s “Maryland’s Best Expo” organized by the Maryland Department of Agriculture to highlight Maryland products to a wide variety of buyers. This year’s offerings featured value-added products from at least three - quarters of the attending...

Food Preferences and Purchasing Trends─Getting Out Ahead of the Curve

Food Trends
Mastering Marketing - June 2017 During a recent webinar that I led addressing vending at Farmers’ Markets, a participant asked how to discover food trends and consumer purchasing preferences. While we discussed several resources for searching out “what’s hot and what’s not”, the real key to keeping...
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