University of Maryland Extension

Marketing Strategies

Customers and the competition

Urban Ag home | Table of contents Do you know what your competition is up to? If not, you could be headed for trouble because ignorance isn’t bliss when it comes to your competition. There is always competition. Even if you’re the only urban grower in town, you face competition from the sale of...

Christmas in July─Getting Your Social Media Marketing into Holiday Mode

cell phone laying over a computer keyboard; image on phone has social media icons
Mastering Marketing - July 2017 With July temperatures approaching triple digits, it’s hard to start thinking about holiday marketing plans. For many that would be the Christmas season but, for direct farm marketers, the “holidays” encompass the Labor Day weekend, a six-week period in the Fall that...
Topics in this issue include: • Food for Profit Classes Held Around the State • Marketing Do’s and Don’ts, The Good, The Bad and The Ugly • The Maryland Rural Enterprise Development (MREDC) ‐ New...More info

Meat Marketing Planner: Strategic Marketing for Farm-to-Table Meat

The guide addresses marketing beef, pork, lamb, and goat.  

Marketing Strategies for Diversified Livestock Producers

Ag Marketing News Update The phenomenal growth in the number of farmers’ markets nationwide can be attributed in part to the increased diversity of products many markets now offer. While fresh fruits and vegetables are still the keystone products, many markets now offer shoppers dairy products,...
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