University of Maryland Extension

marketing mix

Mastering Marketing for New and Beginning Farmers

Sales are one-time transactions. Marketing is the process by which you identify a group of people who are willing and able to become and to remain your customers. As a new farmer, you won’t have established relationships with customers and potential buyers, yet. You must determine who wants and /...

You’re Going to Need a Different Marketing Plan

Picking up the puzzle pieces
Mastering Marketing - March 2020 According to online sources, "May you live in interesting times" is an English expression which purports to be a translation of a traditional Chinese curse. Everyone can agree that these are indeed “interesting times” and feels like every day brings more negativity...

Your Marketing Activities—Good Business or Just Busyness?

Busyness (photo credit: unsplash.com)
Mastering Marketing - August 2018 I have a confession to make. I’m a blog reading junkie. I read five or six blogs every day. Some are about marketing trends, others about sustainable and regenerative farming practices, and some just because I like the writer’s topics and writing styles. I tell...
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