University of Maryland Extension

marketing channels

Collaborative Marketing-A Process; Not an Event

Putting puzzle pieces together
Mastering Marketing - Special Edition May 2020 Many traditional and seasonal marketing channels have been closed or greatly modified by the restrictions imposed by the Covid-19 pandemic. Producers and craft foods entrepreneurs have pivoted to online sales and on-site recommended safety protocols to...

Summary

Urban Ag home | Table of contents Pursuing the correct marketing channels can be just as important to the success of a farm as its production practices. The four P’s of marketing are product, price, place, and promotion. What are the benefits and attributes of your product? What price are you going...

Chapter 3: Marketing challenges and opportunities

Urban Ag home | Table of contents Ginger S. Myers Extension Specialist, Marketing University of Maryland Extension Kim Rush Lynch Extension Educator University of Maryland Extension There are many marketing opportunities for urban farmers. When agriculture can take place literally in the customer’s...

Your Marketing Activities—Good Business or Just Busyness?

Busyness (photo credit: unsplash.com)
Mastering Marketing - August 2018 I have a confession to make. I’m a blog reading junkie. I read five or six blogs every day. Some are about marketing trends, others about sustainable and regenerative farming practices, and some just because I like the writer’s topics and writing styles. I tell...
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