University of Maryland Extension

marketing

Learn to Earn: Establishing and Creating 4-H Project Marketing Opportunities

In 2020, the pandemic brought much upheaval to life as we previously experienced. Cancellation of events, such as county fairs and shows presented unique challenges to 4-H members. The youth did not have the usual opportunities to interact with and educate the public about their 4-H projects...

Getting the Most from Your Email Program Spend

Electronic Device with email icon, Image by Gerd Altmann, pixabay.com
Mastering Marketing - October 2020 business’ email service provider, content delivery format is more important than ever. While several social media platforms such as Instagram and Facebook are popular for sharing pictures and product promotions, email is still “The King” of online marketing tools...

Virtual Fruit Grower Meeting

Wednesday, Feb. 10, 2021 - 8:00am to 12:00pm
Online (If not able to join online or on your phone, please contact your local ag agent)
Winter Virtual Fruit Grower Meeting Bay Area Fruit Meeting Wednesday, February 10 | 8am-Noon Registration: https://go.umd.edu/FruitVegFeb10 8:00am Legalities of Direct Farm Marketing Specialty Crops Sarah Everhart, Legal Specialist University of Maryland 8:30am Insect Control Update Kelly Hamby,...

Plan and Promote 2020 Holiday Sales and Activities Now

Christmas Tree Lot, Image by Prostooleh, www.freepik.com
Mastering Markeing - September 2020 Despite months of sales disruptions across every retail category, people are now eager to “get out and do or buy something.” Agritourism activities and events remain popular this year, abet different in activities and protocols. Cashless and online ordering are...

Fall Agritourism in Maryland–Open for Business

Movie screen on a hay wagon
Mastering Marketing - Special Edition August 2020 Fall is the peak season for most Agritourism farms nationwide. Pumpkin patches, corn mazes, school tours, pick-your-own fruit, and weekend festivals can generate as much as 80 percent of this type of farm’s annual income. According to the US Census...

Retain More Customers Using Loyalty Programs

shopping cart with a pile of cash register receipts
Mastering Marketing - August 2020 Loyalty programs have proven themselves to be one of the best most effective marketing tools retail markets and service providers can implement for increasing revenue and repeat customers. As many as 84% of consumers say they are more apt to stick with a brand that...

Mastering Marketing for New and Beginning Farmers

Sales are one-time transactions. Marketing is the process by which you identify a group of people who are willing and able to become and to remain your customers. As a new farmer, you won’t have established relationships with customers and potential buyers, yet. You must determine who wants and /...

What You Need to Know to Improve Your Grain Marketing Practices

Grain farmers face a number of marketing alternatives which vary in complexity and in the knowledge needed to make the most effective marketing choices. Individual grain producers have different marketing objectives, financial constraints, production situations and attitudes towards risk. This fact...

Understanding Grain Marketing Strategies is Critical for Success

The greater number of grain marketing tools available allow producers to increase their returns and reduce risks. Successful grain marketing involves a series of choices. It calls for tradeoffs among the farmer’s willingness and ability to accept price risk; amount of production risk associated...

Producers’ Guide to Grain Marketing Terminology

This publication provides a glossary of marketing and business terms as a reference for grain producers, or anyone involved in marketing or selling grain.

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