University of Maryland Extension


Moving from producer to marketer— do what you enjoy

Urban Ag home | Table of contents Figure 2: It takes a team to make any business successful. No one person has all the skills needed! Photo by Edwin Remsberg, © University of Maryland—AGNR Image Library While your marketing efforts are still in the growing stages, develop a marketing perspective...

Sell the Sizzle

Mastering Marketing - September 2019 A new global survey of consumer sentiment about the people who put food on our tables indicates that there is a lack of understanding of how providing safe, affordable food arrives, according to a new study from Cargill Inc. A majority of the respondents in the...

Email Marketing—Your Best Social Media Tool

Email Inbox
Mastering Marketing - July 2019 You may think that email marketing is less effective than other social media tools. Don’t believe it. Facebook, Twitter, Instagram etc. get lots of publicity but, how well do they really work for stimulating sales? Who controls their analytics and the material you...

Pick Me! Pick Me!

hands raised
Mastering Marketing - May 2019 You have a quality product. You’ve identified your target customers and crafted your promotional materials for that audience. But, consumers have so many buying outlets and product options, how can you convince them to them to choose yours? It’s a crowded marketplace...

Opportunities to Find Your Starting Point

Reading a tablet; Photo by:
Mastering Marketing - February 2019 “You can’t solve your marketing problem tomorrow by simply repeating what you did yesterday.” - Seth Godin I get lots questions about how to market food and farm products but, the question that always seems to linger unsaid is “How do I get started?” Whether it’s...

PROGRAM POSTPONED - Sowing The Seeds Of Social Media Success—Strategic Market Planning

Tuesday, Apr. 23, 2019 - 9:00am to 4:00pm
Chesapeake College
PROGRAM POSTPONED CHESAPEAKE COLLEGE, WYE MILLS, MARYLAND Tuesday, April 23, 2019 The marketing world is rapidly changing and so are the tools for interacting with your target market. Internet and social media channels abound. Interactive marketing opportunities such as websites, blogs, e-mail...

Falling Back is for the Clock; Not Your Marketing Strategies

Social media on cell phone
Mastering Marketing - September 2018 When the calendar turns to September, everything “pumpkin” begins arriving in the stores and folks are busy cheering on their favorite football team. While it seems like the markets are in a sprint to the end of the year, Fall is actually a good to re-energize...

Your Marketing Activities—Good Business or Just Busyness?

Busyness (photo credit:
Mastering Marketing - August 2018 I have a confession to make. I’m a blog reading junkie. I read five or six blogs every day. Some are about marketing trends, others about sustainable and regenerative farming practices, and some just because I like the writer’s topics and writing styles. I tell...

Food for Profit

Tuesday, Oct. 30, 2018 - 9:00am to 4:00pm
Chesapeake Culinary Center
Have you ever been told that your favorite homemade bread, or salsa, is “good enough to sell?” Do you have additional fruit or vegetables from your farm or home garden that you would like to make into a commercial product? Food for Profit is a one-day workshop designed to help you work through the...


Tuesday, Nov. 13, 2018 - 9:00am
SOWING THE SEEDS OF SOCIAL MEDIA SUCCESS—STRATEGIC MARKET PLANNING Date: Tuesday, November 13, 2018 Time: 9:00 a.m. to 4:00 p.m. Location: MARYLAND AGRICULTURAL RESOURCE CENTER, 1114 Shawan Road, Cockeysville, MD 21030 The marketing world is rapidly changing and so are the tools for interacting...


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