marketing

Urban Ag home | Table of contents Figure 2: It takes a team to make any business successful. No one person has all the skills needed! Photo by Edwin Remsberg, © University of Maryland—AGNR Image Library While your marketing efforts are still in the growing stages, develop a marketing perspective...

Mastering Marketing - September 2019 A new global survey of consumer sentiment about the people who put food on our tables indicates that there is a lack of understanding of how providing safe, affordable food arrives, according to a new study from Cargill Inc. A majority of the respondents in the...

Mastering Marketing - July 2019 You may think that email marketing is less effective than other social media tools. Don’t believe it. Facebook, Twitter, Instagram etc. get lots of publicity but, how well do they really work for stimulating sales? Who controls their analytics and the material you...

Mastering Marketing - May 2019 You have a quality product. You’ve identified your target customers and crafted your promotional materials for that audience. But, consumers have so many buying outlets and product options, how can you convince them to them to choose yours? It’s a crowded marketplace...

Mastering Marketing - February 2019 “You can’t solve your marketing problem tomorrow by simply repeating what you did yesterday.” - Seth Godin I get lots questions about how to market food and farm products but, the question that always seems to linger unsaid is “How do I get started?” Whether it’s...

Mastering Marketing - September 2018 When the calendar turns to September, everything “pumpkin” begins arriving in the stores and folks are busy cheering on their favorite football team. While it seems like the markets are in a sprint to the end of the year, Fall is actually a good to re-energize...

Mastering Marketing - August 2018 I have a confession to make. I’m a blog reading junkie. I read five or six blogs every day. Some are about marketing trends, others about sustainable and regenerative farming practices, and some just because I like the writer’s topics and writing styles. I tell...