University of Maryland Extension

marketing

What You Need to Know to Improve Your Grain Marketing Practices

Grain farmers face a number of marketing alternatives which vary in complexity and in the knowledge needed to make the most effective marketing choices. Individual grain producers have different marketing objectives, financial constraints, production situations and attitudes towards risk. This fact...

Understanding Grain Marketing Strategies is Critical for Success

The greater number of grain marketing tools available allow producers to increase their returns and reduce risks. Successful grain marketing involves a series of choices. It calls for tradeoffs among the farmer’s willingness and ability to accept price risk; amount of production risk associated...

Producers’ Guide to Grain Marketing Terminology

This publication provides a glossary of marketing and business terms as a reference for grain producers, or anyone involved in marketing or selling grain.

Understanding the Grain Basis

Learning about the local cash market and the futures market is crucial to understanding and using the grain basis. Grain basis affects farm profitability and it is important to have a solid grasp of tools, markets and historical numbers when making grain marketing decisions. Maryland farmers sell...

Pivot to Bundling Products to Increase Sales

Basket of Vegetables, Photo by Fran Linden, Freeimages.com
Mastering Marketing - June 2020 The new buzz word in marketing is “pivoting. A pivot in business usually occurs when a company makes a fundamental change to their business after determining (usually through market research) that their product isn't meeting the needs of their intended market. The...

Agronomy News June 2020

This edition of Agronomy News includes articles on COVID-19, PPE shortages, USDA CFAP aid, herbicide resistance management, insect scouting, dicamba registration update, 2020 wheat disease observations, 2020 corn and soybean recommendations, MDA pesticide container recycling...More info
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Online Sales-Here to Stay

E-commerce shopping cart
Mastering Marketing - May 2020 In March 2020, one in three people in the United Sates ordered food on-line with the expectation it would be delivered to their door. The hybridization of both direct and online sales channels has only accelerated as retailers, producers, and food entrepreneurs double...

COVID-19 and Agritourism in Maryland

Flat of strawberries, picture credit: Edwin Remsberg
Mastering Marketing - Special Edition April 2020 (The information in this article applies to pick-your-own and other food marketing operations. These are deemed as essential businesses and can be open. Maryland does not recognize agri-tainment enterprises such as mazes, farm stays and petting farms...

Capturing the Bounce; Surviving the Dip

Online grocery shopping
Mastering Marketing - April 2020 As we move through the realities the Covid-19 protocols, many are experiencing first hand its effect on their business’s viability. Whether you are dealing with a constricted or delayed Farmers Market, an unprecedented spike in your online and delivery orders, or...

Can SMART Ever Be Dumb??

SMART goals
Master Marketing - January 2020 December is often a “Slam” month for most direct marketers. Holiday sales, year-end inventories to conduct, annual profit projections, and the final push of multiple last quarter marketing initiatives that were often launched even before Halloween. The major goal is...

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