marketing

Urban Ag home | Table of contents As mentioned earlier, if you don’t have a website, you don’t exist. Working with a website developer to create your website is well worth the investment, however there are some low cost options on the market including user-friendly website builders such as...

Mastering Marketing - November 2019 Although they’ve been around for a long time, gift baskets are still a “hot” holiday gift idea. Gift boxes are a near-perfect offering for direct marketers. They can be customized for the receiver, convenient for the giver, can be offered at different pricing...

Urban Ag home | Table of contents Growers in Maryland have several marketing alternatives. Each alternative has characteristics that make it more advantageous for different types of producers. Important factors to consider when choosing a market or combination of markets include: the volume of...

Master Marketing - October 2019 Earlier this month I attended the 2019 USDA Direct Marketing Summit held in Chicago, IL. I had the opportunity to display one of the 22 poster presentations featured at the summit. My poster featured the Maryland Rural Enterprise Development Center’s Website, its...

Urban Ag home | Table of contents Several sites on-line provide excellent resources for checking weekly produce prices based on regional markets. A link to these resources will be at the end of this chapter. Previous page: Where to begin Next page: 3. Place

Urban Ag home | Table of contents Setting your price requires knowing who your customers are and what they are willing to spend on products like yours. It is vital to know your cost of production per item type since pricing below that will mean marketing at a loss. It also requires knowing your...

Urban Ag home | Table of contents Producers see their products as the final result of their work. But, we are really seeking a different end product - a satisfied customer. Maximizing your sales potential requires producing the highest quality product. Your sales message is that “produce is not...

Urban Ag home | Table of contents Who will purchase your product and why? Determine who your customers are before you put in that seed order. What are their purchasing traits? What would make a shopper select your produce over that of the grocery store’s or even another local grower? How does your...