University of Maryland Extension

farmers market

Ignite Your Sales with Sensory Branding

Tasting samples at a Farmers Market
Ag Marketing - News Update Product Positioning and Branding Sell, sell, sell! That’s the end goal of your marketing efforts. But getting your product into the customer’s cart is seldom a direct line from locating the product to purchasing it. That’s where promotion enters the marketing equation...

Direct Marketing Do’s and Don’ts — the Good, the Bad, and the Ugly

Farmers Market
Ag Marketing News Update With the direct marketing season in full swing, it’s a good time to step back and examine some of the tools and marketing technics that can have a substantial impact on your success as a direct marketer. Whether the outlet is a farmers’ market, your on-farm stand, or...

Is the Price Right?

People at a Farmers Market
Ag Marketing News Update Whether you’re gearing up to sell at a farmers’ market, through your roadside stand, or by private treaty, you cannot thrive in business today without a pricing strategy. The price you set for your product must fall between two points: what the customer is willing to pay...

Eastern Shore GAP Workshop

Tuesday, Feb. 26, 2013 - 9:00am to 4:00pm
Eastern Shore Hospital Center
Eastern Shore GAP Workshop – Food Safety Trainings for Fresh Fruit and Vegetable Producers This one day workshop is for producers who want to understand how to meet current and future U.S. Food and Drug Administration food safety requirements and seeking Good Agricultural Practice (GAP)...

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