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Getting the Most from Your Email Program Spend

Electronic Device with email icon, Image by Gerd Altmann, pixabay.com
Mastering Marketing - October 2020 business’ email service provider, content delivery format is more important than ever. While several social media platforms such as Instagram and Facebook are popular for sharing pictures and product promotions, email is still “The King” of online marketing tools...

Email Marketing—Your Best Social Media Tool

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Mastering Marketing - July 2019 You may think that email marketing is less effective than other social media tools. Don’t believe it. Facebook, Twitter, Instagram etc. get lots of publicity but, how well do they really work for stimulating sales? Who controls their analytics and the material you...
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