University of Maryland Extension

define your product

What are you selling?

Urban Ag home | Table of contents Producers see their products as the final result of their work. But, we are really seeking a different end product - a satisfied customer. Maximizing your sales potential requires producing the highest quality product. Your sales message is that “produce is not...

1. Define your product

Urban Ag home | Table of contents Who will purchase your product and why? Determine who your customers are before you put in that seed order. What are their purchasing traits? What would make a shopper select your produce over that of the grocery store’s or even another local grower? How does your...
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