University of Maryland Extension

customers

Customers, protecting their safety and your liability

Urban Ag home | Table of contents Figure 3: Urban agriculture businesses where customers come onto the property, such as garden centers, farm stands, and agritourism operations, should consider purchasing premise liability insurance. Photo by Neith Little, UMD Extension, taken at Walther Gardens,...

Digital marketing tools

Urban Ag home | Table of contents As mentioned earlier, if you don’t have a website, you don’t exist. Working with a website developer to create your website is well worth the investment, however there are some low cost options on the market including user-friendly website builders such as...

Pick Me! Pick Me!

hands raised
Mastering Marketing - May 2019 You have a quality product. You’ve identified your target customers and crafted your promotional materials for that audience. But, consumers have so many buying outlets and product options, how can you convince them to them to choose yours? It’s a crowded marketplace...

Applying the Pareto Principle in Your Marketing—the 80/20 Rule

80/20 Pareto Principle
Mastering Marketing - September 2017 In 1906, an Italian economist named Vilfredo Pareto created a mathematical formula to describe the unequal division of wealth in his country. The Pareto principle (also known as the 80/20 rule or the law of the vital few) states that in many cases, roughly 80%...

Food Preferences and Purchasing Trends─Getting Out Ahead of the Curve

Food Trends
Mastering Marketing - June 2017 During a recent webinar that I led addressing vending at Farmers’ Markets, a participant asked how to discover food trends and consumer purchasing preferences. While we discussed several resources for searching out “what’s hot and what’s not”, the real key to keeping...

Marketing Attitudes and Appearances—Keeping Them Positive

Be Positive
Mastering Marketing - July 2016 Memorial Day and the July 4 th holiday are behind us and Labor Day will be here before we know it. This triumphant of summer holidays is just a prelude to the busy fall and holiday season ahead. These are your money-maker times and the pressure is on to push sales,...
Topics in this issue include: Business Coaches For Ag Entrepreneurs 40 Maps That Explain Food In America Market Research—Look Before You Leap How Do Customers Find You? Food Hub Benchmarketing Study Results Available Agriculture By...More info
Maintained by the IET Department of the College of Agriculture and Natural Resources. © 2020. Web Accessibility

University programs, activities, and facilities are available to all without regard to race, color, sex, gender identity or expression, sexual orientation, marital status, age, national origin, political affiliation, physical or mental disability, religion, protected veteran status, genetic information, personal appearance, or any other legally protected class. If you need a reasonable accommodation to participate in any event or activity, please contact your local University of Maryland Extension Office.