University of Maryland Extension

customer

Summary

Urban Ag home | Table of contents Pursuing the correct marketing channels can be just as important to the success of a farm as its production practices. The four P’s of marketing are product, price, place, and promotion. What are the benefits and attributes of your product? What price are you going...

Resources for pricing

Urban Ag home | Table of contents Several sites on-line provide excellent resources for checking weekly produce prices based on regional markets. A link to these resources will be at the end of this chapter. Previous page: Where to begin Next page: 3. Place

Where to begin

Urban Ag home | Table of contents Setting your price requires knowing who your customers are and what they are willing to spend on products like yours. It is vital to know your cost of production per item type since pricing below that will mean marketing at a loss. It also requires knowing your...

2. Price

Urban Ag home | Table of contents Whether you’re gearing up to sell at a farmers’ market, through your roadside stand, or by private contract, you cannot thrive in business today without a pricing strategy. The price you set for your product must fall between two points: what the customer is...

Customers and the competition

Urban Ag home | Table of contents Do you know what your competition is up to? If not, you could be headed for trouble because ignorance isn’t bliss when it comes to your competition. There is always competition. Even if you’re the only urban grower in town, you face competition from the sale of...

What are you selling?

Urban Ag home | Table of contents Producers see their products as the final result of their work. But, we are really seeking a different end product - a satisfied customer. Maximizing your sales potential requires producing the highest quality product. Your sales message is that “produce is not...

Is Your Marketing Strategy Working?

Strategy
Mastering Marketing - June 2016 Who’s Your First and Best Customer? Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. Having a good grasp on your target market makes the promotion, pricing and distribution of your...

The Customer is Still King

Customer at a Farmers Market
Ag Marketing News Update Regardless of your direct marketing outlet (farmers’ market, on-farm stand, CSA, or Pick-Your-Own), great customer service is the undeniable business principle that cannot be neglected in order to have a sustainable and profitable business. Even though we’re increasingly...
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