University of Maryland Extension

CSA

You’re Going to Need a Different Marketing Plan

Picking up the puzzle pieces
Mastering Marketing - March 2020 According to online sources, "May you live in interesting times" is an English expression which purports to be a translation of a traditional Chinese curse. Everyone can agree that these are indeed “interesting times” and feels like every day brings more negativity...

Employees and volunteers

Urban Ag home | Table of contents A farmer has certain responsibilities towards anyone working on their farm, which are legally defined by local, state, and federal labor laws. It is important to understand that there are important legal differences between employees and volunteers. Additionally,...

Contracts

Urban Ag home | Table of contents A contract is any agreement (written or oral) where the parties (the people making the agreement) exchange mutual promises in return for some sort of consideration (typically money or a good) or benefit (e.g., a service). Contractual arrangements in agriculture...

Direct marketing alternatives

Urban Ag home | Table of contents Figure 4: Roadside stands can be convenient for both producers and customers. But be sure to check local zoning and permitting rules. Photo by Edwin Remsberg, © University of Maryland—AGNR Image Library Using a direct marketing outlet allows growers to capture the...

Crop rotations and crop planning

Urban Ag home | Table of contents Figure 15: Start thinking about crop rotation by imagining you have three beds (A, B, and C), and you plant the same crop in each bed every year. What is crop rotation and why would someone do it? Imagine a simplified urban farm with three beds: A, B, and C. In bed...

Pick Me! Pick Me!

hands raised
Mastering Marketing - May 2019 You have a quality product. You’ve identified your target customers and crafted your promotional materials for that audience. But, consumers have so many buying outlets and product options, how can you convince them to them to choose yours? It’s a crowded marketplace...

Emerging Models for Direct-to-Consumer Marketing

Business planning - graph and marketing plan
Mastering Marketing - June 2018 “You never change things by fighting an existing reality. To change something, build a new model that makes the old model obsolete.” – Buckminster Fuller I ran across this quote in my morning reading just before going into a meeting with some of the University of...

Understanding a Community Supported Agriculture Agreement: What Should Be Included in a Good CSA Membership Agreement?

Community-supported agriculture (CSA) is a growing business model for farms in Maryland and nationally. In a typical CSA, members pledge to help cover the anticipated costs of the farm’s production for part of or the entire season. And in return the members receive a portion of the farm’s crops...

Privacy Issues and the Use of sUAS/Drones in Maryland

According to the Federal Aviation Administration (FAA), the lawful uses of Unmanned Aerial Vehicles (UAV), also known as Unmanned Aircraft Systems (UAS), or more commonly as drones, are currently limited to military, research, and recreational applications. Under the FAA’s view, commercial uses of...

Food Preferences and Purchasing Trends─Getting Out Ahead of the Curve

Food Trends
Mastering Marketing - June 2017 During a recent webinar that I led addressing vending at Farmers’ Markets, a participant asked how to discover food trends and consumer purchasing preferences. While we discussed several resources for searching out “what’s hot and what’s not”, the real key to keeping...

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