University of Maryland Extension

branding

Summary

Urban Ag home | Table of contents Pursuing the correct marketing channels can be just as important to the success of a farm as its production practices. The four P’s of marketing are product, price, place, and promotion. What are the benefits and attributes of your product? What price are you going...

Digital marketing tools

Urban Ag home | Table of contents As mentioned earlier, if you don’t have a website, you don’t exist. Working with a website developer to create your website is well worth the investment, however there are some low cost options on the market including user-friendly website builders such as...

Building your brand

Urban Ag home | Table of contents While you don’t need to be a graphic designer or best-selling author, you do need to be thoughtful about how your present yourself. Not only will you tell your story through words, but images, too. The most widely used image will be your logo. There is no mistaking...

Creating a brand through your story

Urban Ag home | Table of contents How you will present “your story” to your target market? People buy from people. Your best branding asset is you! Before you think about a logo and other marketing collateral, you need to be able to tell your story in a way that’s concise yet compelling. Your story...

4. Promotion

Urban Ag home | Table of contents Once you have established what your product is, where you are going to sell it, and how much you are going to sell it for, it’s time to promote it. But what does that mean and entail for an entrepreneur? Promotion is communicating with your customers about the...

Marketing and Branding ─ Color it “SOLD”

Baby Carrots; Eat them like junk food
Mastering Marketing - November 2016 Color is present everywhere and in many places simultaneously. People make up their minds about people or products within 90 seconds of their initial interactions with them. About 62‐90 percent of the assessment is based on colors alone. So, prudent use of colors...

Ignite Your Sales with Sensory Branding

Tasting samples at a Farmers Market
Ag Marketing - News Update Product Positioning and Branding Sell, sell, sell! That’s the end goal of your marketing efforts. But getting your product into the customer’s cart is seldom a direct line from locating the product to purchasing it. That’s where promotion enters the marketing equation...
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