University of Maryland Extension

ag marketing

Moving Prices; Retaining Customers

shopping cart with receipts. Image credit: pixabay.com
Mastering Marketing - January 2021 Happy New Year 2021, and like every new year before, this is prime planning time for your business. But unlike every year before, 2020 has given producers marketing challenges tagged by terms such as “pivoting,” “resilience,” and even “survival.” We are going into...

The Reluctant Entrepreneur

Entrepreneur thinking, image by pixabay.com
Mastering Marketing - December 2020 In November, I had the opportunity to give a presentation through the University of Maryland College of Agriculture and Natural Resources’ (AGNR) new Agricultural Careers and Entrepreneurship (ACE) Virtual Center webinar series . The presentation was titled,...

Make List and Check Your Christmas Sales Plan Twice

Checklist
Mastering Marketing - November 2020 Christmas has not been canceled for 2020! The September 2020, issue of the Mastering Marketing newsletter featured tools for holiday planning. That article is available on the Ag Marketing website by going to https://extension.umd.edu/learn/plan-and-promote-2020-...

Are You and Your Products Ready for Retail Sales?

Maryland Retail Products Producer News & Notes
July 2020 ARE YOU AND YOUR PRODUCTS READY FOR RETAIL SALES? The measure of success for producers and specialty food and beverage entrepreneurs is their sales volume and profitability. In early March, the University of Maryland Extension’s Agricultural Marketing Program introduced plans to launch a...

Adjusting Direct Marketing to Selling On-line, a 24-7 Opportunity

Online shopping box sitting on computer keybord
Masterning Marketing - Special Edition June 2020 A shift was already underway to ordering food online in America, prior to the arrival of the coronavirus pandemic. U.S. online grocery sales grew 22% in 2019 and, propelled by high demand from nationwide COVID-19 lockdowns, stands to surge about 40%...

Collaborative Marketing-A Process; Not an Event

Putting puzzle pieces together
Mastering Marketing - Special Edition May 2020 Many traditional and seasonal marketing channels have been closed or greatly modified by the restrictions imposed by the Covid-19 pandemic. Producers and craft foods entrepreneurs have pivoted to online sales and on-site recommended safety protocols to...

UPDATE, postponed Wheels Up: Helping your urban farm business take off

Thursday, Mar. 19, 2020 - 6:00pm to 8:00pm
Farm Alliance of Baltimore
UPDATE as of 3/16/2020 Due to the coronavirus situation, we have postponed the start of this course. We tentatively plan to start the course on April 16. If you are interested, please e-mail Neith Little at nglittle@umd.edu for future updates. WHEELS UP PROGRAM: HELPING YOUR URBAN FARM BUSINESS...

Diversifying Your Operation Workshop Series

Tuesday, Jan. 22, 2019 - 12:00pm to 3:00pm
University of Maryland Extension, Baltimore County
What: Come join us in a 3-part series to learn how to diversify your operation. We will talk about Agri-tourism and how it might be right for your operation, adding value-added products, and marketing and pricing farm-raised meats. Guest speakers will include: UME’s Ag Marketing Specialist, Ginger...

Diversifying Your Operation Workshop Series

Tuesday, Jan. 15, 2019 - 12:00pm to 3:00pm
University of Maryland Extension, Baltimore County
What: Come join us in a 3-part series to learn how to diversify your operation. We will talk about Agri-tourism and how it might be right for your operation, adding value-added products, and marketing and pricing farm-raised meats. Guest speakers will include: UME’s Ag Marketing Specialist, Ginger...

Diversifying Your Operation Workshop Series

Tuesday, Jan. 15, 2019 - 12:00pm to 3:00pm
University of Maryland Extension, Baltimore County
What: Come join us in a 3-part series to learn how to diversify your operation. We will talk about Agri-tourism and how it might be right for your operation, adding value-added products, and marketing and pricing farm-raised meats. Guest speakers will include: UME’s Ag Marketing Specialist, Ginger...

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