University of Maryland Extension

AG Marketing

Base Name: 
agmarketing

Community Supported Agriculture (CSA)

Partnership between consumers and farmers in which consumers pay for farm products in advance and farmers commit to supplying sufficient quantity, quality and variety of products. This type of arrangement can be initiated by the farmer (farmer directed) or by a group of consumers (participatory. An...

Marketing to Restaurants and Food Retailers

A growing number of natural and specialty food stores, chef-owned restaurants, and even some larger grocery store chains are actively purchasing locally grown food products. Farmers need to keep informed about trends in the food industry to fully utilize this outlet. On the Web Selling Directly to...

Direct Marketing

Any marketing method whereby farmers sell their products directly to consumers. Examples include roadside stands, farm stands, U-pick operations, community supported agriculture or subscription farming, farmers' markets, etc. Growers who market their products directly to customer usually receive a...

Choosing Distribution Methods

Since distribution is the means of getting your product into the hands of your customers, first look at how your competitors’ products are sold. Make a list of any competitors in your marketing area that could compete directly with you for the same list of customers. This list should then be...

Value-Added Products

Value-Added Products and Enterprises Direct marketing and value-added products are two of the best strategies farmers can employ to improve net profitability. Value-added products can open new markets, enhance the public's appreciation for the farm, and extend the marketing season. Value-added...

Market Outlet & Tools

Place is the third “P” in the traditional 4 Ps Marketing Mix (refer to Marketing 101 section for more details) and refers to the outlets for bringing products together with customers. Those outlets are called Channels of Distribution. Several factors are associated with selecting the best channels...

Alternative Enterprises

In Maryland, if an enterprise is not producing a commodity crop, then it probably could be classified as an alternative agricultural enterprise. Traditionally, commodities include row crops that produce a low profit margin and a dependency on government subsidies. Alternative agricultural...

Marketing 101

Ag Marketing 101 is now available on Issuu© a user friendly platform for reading online, especially on tablets. This publication is also available in a downloadable format - see below... DOWNLOADABLE PUBLICATION FORMAT Ag Marketing 101 (November 2014) pdf | Issuu DOWNLOADABLE PUBLICATION IN...

Additional Resources

Welcome to our Additional Resource page. Here you will find our newsletters, articles, publications, grant information, and information about the Maryland Niche Meats and Poultry Working Group. Click on the image below to go to... Newsletters Articles Publications Grants Videos Maryland Niche Meats...

New Farmers

According to USDA statistics, half of all current farmers in the U.S. are likely to retire in the next decade. Enlisting and supporting new farmers is essential to the future of family farms, the farm economy and healthy rural communities. Who will these new farmers be? From new farmer focus groups...

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