University of Maryland Extension

AG Marketing

Base Name: 
agmarketing

Acidified Foods

On the Web A Step-By-Step Guide to On-Farm Processing of Acidified Foods SMADC ‘Step by Step Online Guide’ has everything you need to get started, complete with sample forms and important contact information to help you along the way to becoming a licensed on-farm processor for acidified foods...

Dairy

Publications The Small Dairy Resource Book (PDF) Online publlication topics include: Cheesemaking, Ice Cream, Dairy Processing, Dairy Animals, Business and Marketing, Butter, Other Dairy Foods, Food Safety, Feed and Grazing. by Vicki H. Dunaway, Project Coordinator, The Hometown Creamery Revival...

Meats and Poultry

Modules Marketing F arm Raised Mea ts in Maryland Module Are y ou a small livestock farmer in Maryland wanting to capitalize your urban location and strong demand for locally produced meats? If so, the Marketing Farm R aised Meats in Maryland Module was created specifically for you. This module...

Selling a Service

Services and jobs in the service sectors are booming in the United States. According to United States Department of Labor statistics, the long-term shift for goods-producing to service-providing employment is expected to continue with projected growth in education, health, professional and business...

Translate Trends into Profits

Fads are something people talk about, but trends are something people do. Look for market niches created by consumer trends. Popular trends include anything to do with health and nutrition, convenience, ethnic products, foods for the weight-conscious or elderly and food safety concerns. To track...

When Advertising is a Waste of Resources

Beware of “pouring money down the advertising hole!” Tailor your advertising and promotions to your current and prospective customers. Evaluate the results so you don’t keep spending money on ads or promotional campaigns that aren’t working. Ask your customers where they saw your ad. This can be...

Wholesale

Selling in quantity to a buyer who then resells the product. Most agricultural products in the US are sold through wholesale channels. Small farmers may sell wholesale directly to local grocery stores, natural food stores, food service establishments, and food buying co-ops or to buyers who then...

Agri-Tourism

Refers to the act of visiting a working farm or any agricultural, horticultural or agribusiness operation for the purpose of enjoyment, education, or active involvement in the activities of the farm or operation. Agri-tourism is increasingly popular in farming communities near urban areas. On the...

Internet Sales

While the Internet plays an important role in business today, its significance is about to explode. According to a recent survey by International Data Corporation, sales influenced by the Internet, either purchased online or directly influenced by research conducted on the Internet, account for 17...

Community Supported Agriculture (CSA)

Partnership between consumers and farmers in which consumers pay for farm products in advance and farmers commit to supplying sufficient quantity, quality and variety of products. This type of arrangement can be initiated by the farmer (farmer directed) or by a group of consumers (participatory)...

Pages

Maintained by the IET Department of the College of Agriculture and Natural Resources. © 2019. Web Accessibility