University of Maryland Extension

AG Marketing

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agmarketing

Other Resources

This section will provide information on other resources that will help you become retail-ready. Other resourses will be posted soon...

Getting Things Right

This section will provide information on supply, storage, purchasing, establishing prices, ordering and delivery schedules, invoicing and payment terms, and product promotions. Videos Getting Things Right Length: 12:33 Ginger S. Myers Downloadable Presentation (pdf format) To continue click on the...

Regulations and Insurance Requirements

This section will provide information about food processing regulations, food safety, and regulatory requirements, pest control, food venture insurance coverage. Videos Regulations and Insurance Requirements Length: 12:59 Ginger S. Myers Downloadable Presentation (pdf format) Resources/Publications...

Know Your Product and Brand

This section will provide information about packaging, USDA/FDA label and nutritional label requirements, and Allergen notification requirements. Videos Packaging that Sells Length: 9:48 Ginger S. Myers Downloadable Presentation (pdf format) Labels—What Where, and How Many Length: 11:19 Ginger S...

Sales and Marketing Tools

This section will provide information on marketing channels and tools to sell your retail-ready product. Videos Getting Started-Developing A Target Audience Length: 11:39 Ginger S. Myers Downloadable Presentation (pdf format) Position Your Product-Developing Your Sales Funnel Length: 12:23 Ginger S...

Product Development and Production

This section will provide information on product development and production practices. Fact Sheets Turning Out Your Product: From Food Safety to Marketing, There's a Lot You'll Need to Know (2014) EB-416 By Ginger S. Myers, Extension Specialist, Marketing. This report breaks down the necessary...

Maryland Direct Retail Ready Products Program

The Maryland Direct Retail Ready Products Program (MDRRPP) is a developing program for producers and craft food and beverage entrepreneurs who want to scale up to retail markets and capture the growing demand for local foods statewide. This curriculum, discussion group, and other resources are...

Alternative Sources of Payment

Photo Credit: USDA Alternative Sources of Payment Can Increase Sales of Fruits and Vegetables With Producers often think of their sales in terms of marketing outlets - farmers markets, CSA shares, farm stands, restaurants and institutions, and retail outlets. But there are also substantial sales...

Videos

New Video Posted 4/20/17 Decision Tools for Selecting Market Outlets Videos Published Format Decision Tools for Selecting Market Outlets Webinar is hosted in partnership with Maryland Farmers Market Association and University of Maryland Extension Women in Agriculture Wednesday Webinar Speaker:...

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