Skip to main content
Menu
Get Involved
Give
Contact
Ask Extension
About
Leadership
UMD Extension Impact
Diversity, Equity, Inclusion, and Respect
Careers
Directory
Program and Organizational Development
Resources
Animal Agriculture
Plant Agriculture
Yard & Garden
Pests
Natural Resources
Environment & Energy
Agribusiness Management
Food & Nutrition
Health & Well-Being
4-H & Youth Education
Programs
4-H Youth Development
Family & Consumer Sciences
Agriculture & Food Systems
Environment & Natural Resources
Home & Garden Information Center
Locations
Publications
News & Events
All News
Events
Promotion
Home
Resources
Promotion
For full functionality of this site it is necessary to enable JavaScript. Here are
instructions for how to enable JavaScript in your web browser
.
Sort by:
Date
Title
Updated: June 7, 2021
Make List and Check Your Christmas Sales Plan Twice
Christmas has not been canceled for 2020! The September 2020, issue of the Mastering Marketing newsletter featured tools for holiday planning.This article builds on those tools and features making specific marketing strategies for the 2020 Christmas season.
Updated: June 4, 2021
Lessons from the “Are You Crazy?” Retail Farm Market Bus Tour
For two beautiful days in mid-September, I had the opportunity to join Penn State Extension’s Annual “Are You Crazy?” Retail Farm Market Bus Tour. This year, guided by Penn State Extension Educators, Brian Moyer and Carla Synder, the tour provided participants with an opportunity to visit premier retail farm marketing/agritourism enterprises to see new things, get ideas to use at home, learn from each other, and build a network of contacts.
Updated: June 4, 2021
Is Your Marketing Strategy Working?
Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. Having a good grasp on your target market makes the promotion, pricing and distribution of your products and/or services easier and more cost-effective. It provides a focus to all of your marketing activities.
Updated: June 4, 2021
Get Started Marketing-Craft Your Marketing Statement (Also Known as an Elevator Speech)
How, when, and where should you start your marketing efforts? The process can be overwhelming- should I market my brands, what about social media posts, and who will buy my products? To help you organize your marketing steps, it is vital you have a marketing statement. You may have heard this statement called, “Your Elevator Speech”.
Updated: June 4, 2021
Farm to Door─Should You Offer a Product Delivery Service?
Meal kits and delivery services seem to be the current “hot button” trends in direct farm marketing. Food tech is big these days. Blue Apron and the Amazon’s purchase of Whole Foods are just two examples of current of companies with pretty web design and polished communication strategies. But there are still questions about profit margins with the current delivery systems due to the perishability of fresh foods. Also, imagine possible food safety concerns over meal kits sitting on a hot front porch.
Updated: June 4, 2021
Finding Customers-Changing Demographics and Market Research Skills
Everyone likes to point to “Millennials” as the customer base we must now tailor our products, services, and delivery logistics to satisfy. No doubt, their purchasing preferences have heralded in a demand for more convenience in their shopping options (online versus brick-and-mortar stores), more diversity in their menu selections (nose-to-tail meat options or only plant-based “meat” imitators), and to-their door, in a box, or ready-made meals and kits.
Updated: June 4, 2021
COVID-19 Impact Survey Results on Maryland Producers
A lot has happened on the farm marketing scene since March 2020. Farmers, processors, and other small businesses have quickly adapted to stay in business in a constantly changing environment of pivoting markets, processing bottlenecks, and government support programs.
Updated: March 24, 2021
Technology Tools
Let's take a closer look at technology for growing your business. Businesses everywhere are beginning to incorporate smartphone, iPad, social media and digital technology into their business and marketing plans. Agriculture and rural businesses are no different.
Updated: March 10, 2021
Wholesale
Selling in quantity to a buyer who then resells the product. Most agricultural products in the US are sold through wholesale channels. Small farmers may sell wholesale directly to local grocery stores, natural food stores, food service establishments, and food buying co-ops or to buyers who then serve as the middle man in the marketing chain.
Updated: March 10, 2021
Marketing to Restaurants and Food Retailers
A growing number of natural and specialty food stores, chef-owned restaurants, and even some larger grocery store chains are actively purchasing locally grown food products. Farmers need to keep informed about trends in the food industry to fully utilize this outlet.
First
Previous
Page
1
Page
2
Page
3
Page
4
Page
5
Current page
6
Page
7
Next
Last