Marketing Plans

Niche Marketing - Out of the Box but in the Black fact sheet will help you explore the Niche Market and how to go about increasing your food dollar and return per unit sold. By Ginger S. Myers, Marketing Specialist, University of Maryland Extension and Director of the Maryland Rural Enterprise Development Center.

Meat Marketing Planner: Strategic Marketing for Farm-to-Table Meat Enterprises addresses marketing beef, pork, lamb, and goat, but not poultry processing since it falls under different USDA, FSIS, and state regulations. While many of the key strategies discussed here can be applied to direct farm-to-consumer sales, this publication focuses on marketing farm-raised meats.

A well-thought-out marketing plan will enable you to manage the unpredictability of grain prices and their associated risks. A plan promotes the use of logical, orderly marketing techniques. This fact sheet describes the five steps you can take to increase the likelihood of making successful marketing decisions.

Broiler production is the largest agricultural revenue generator in Maryland. A broiler is a chicken produced specifically for meat production. Broiler production includes small fryer- to large roaster-type chickens. Approximately 35 percent of cash farm income in Maryland was from broilers in 2016. Maryland ranked eighth nationally in the number of meat chickens produced, and tenth in the number of pounds of meat chickens.

This 13-page guide is intended to assist farmers, growers, and their advisors in understanding the regulations affecting the processing and marketing of meat and poultry products in Maryland. This guide also contains information on labeling, marketing, risk management, and regulatory exemptions. By Ginger S. Myers, Director, Maryland Enterprise Development Center and Extension Specialist, University of Maryland Extension. Reviewers: Diane Hirsh, University of Connecticut Extension,