University of Maryland Extension

Social Media

Social media has seen tremendous increase in participants, advertisers, and tools for analytics in just the past two years. According to Nielsen’s Social media Report, consumers continue to spend more time on social networks than on any other category of sites—roughly 20 percent of their total time online via personal computer (PC), and 30 percent of total time online via mobile.  Additionally, total time spent on social media in the U.S. across PCs and mobile devices increased 37 percent to 121 billion minutes in July 2012, compared to 88 billion in July 2011

For example, Facebook is a world-wide phenomenon.

Social media tools have become a tremendous “Digitized Word of Mouth” marketing and communications tools due to their exponential effect of their “reach”.  But for farmers and rural entrepreneurs the question is: how to connect with the right people through social medial platforms that will benefit your farm or rural enterprise?  Consider strategically using social media platforms to (1) connect with your existing customers, (2) expand your reach with social media to potential customers, and (3) connect with the larger agriculture community and others to discuss timely issues and educate ourselves.

 Listed below are three of the most popular sites for you to explore and learn how to use to help grow your business

  1. Facebook is a social networking site for businesses, organizations and brands to share their stories and connect with people. (Wikipedia)
    Quick Guide for Facebook
  2. Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets".  Twitter is a public forum where anyone can read, write and share messages. (Wikipedia)
    Quick Guide for Twitter
  3. Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other pinboards for images, 're-pin' images to their own pinboards, or 'like' photos. (Wikipedia)
    Quick Guide for Pinterest
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