University of Maryland Extension

GPS Advertising

A Revolution in Advertising with GPS

  • Location and place-based services, made possible through the use of global positioning system (GPS) devices (including both portable and in-dash car navigation systems) can be used to geographically connect potential consumers with nearby businesses.
  • When integrated with the Internet via Smartphone devices, GPS applications provide a technical bridge, linking potential (and often mobile) customers with nearby businesses and specific products. 
  • Business owners are also able to target and “reach out” to potential customers through the use of virtual coupons and other marketing techniques.

The increase in use of smartphones and GPS means that rural enterprises can now market their products and services on digital databases that supply the content for consumer applications. This levels the playing field for enterprises that want to be known and found.

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