I recently read that there are 16M new websites launched every month. That means that there are almost 200M new sites launched annually! These all contribute in multiples to the unfathomable amount of information on the Web. To that point - a Google search of the terms “On-line Marketing Tools” yielded 94M results. When I refined the search to the terms “Online Marketing Tools for Direct Farm Marketers” there were still 36M results.
It would seem to be an almost overwhelming task to:
In an effort to keep my Extension and farm business websites effective, attractive, and keep my effort in a manageable timeframe, I have developed a list of mostly free and easy to use web tools that I use on a regular basis. This is not an exhaustive list of all the web tools available for digital marketing, but this list can be a starting place for creating, analyzing, and updating your web marketing efforts.
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Infographics are visual presentations of information that use the elements of design to display content. Infographics expresscomplex messages to viewers in a way that enhances their comprehension. The volume of infographics goes up more than 1% each day and people love them. Infographics simplify information in a visually engaging way in order to attract and inform a large audience. See figure 1
The best infographics for a business to use are the ones that support their own company of product area. Creating your own infographics is very manageable with these online tools:
Easel.ly (www.easel.ly)
Easel.ly currently offers many templates for use. They are fairly standard in size with portrait and landscape templates available. The program is incredibly user friendly and virtually all its features can be mastered within a few minutes. A wide array of shapes and icons are available on your infographics.
Piktochart (www.piktochart.com)
Piktochart is the original online infographic generator. Currently free and premium features are available. Piktochart offers a variety of template sizes (and lengths,) icons and shapes and other features on the free version.
While not marketing tools per se, keeping our perspectives fresh and energized contribute greatly to our creative marketing output. These are two on-line resources I have found helpful in engaging my imagination, expanding my skill sets, and satisfying my yen for a fresh perspective on topics I deal with on a regular basis.
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May 2015