University of Maryland Extension

Resources for pricing

Author: 
Ginger S. Myers, Extension Specialist, Marketing, University of Maryland Extension and Kim Rush Lynch, Extension Educator, University of Maryland Extension
Post date: 
Oct 24, 2019

Urban Ag home | Table of contents

Several sites on-line provide excellent resources for checking weekly produce prices based on regional markets. A link to these resources will be at the end of this chapter.

 

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From Surviving to Thriving: Strategies for Urban Farm Success
Marketing challenges and opportunities
Price
pricing strategy
breakeven point
product pricing
customer
selling
cost of production
marketing
customer demand
competitors
customary pricing
loss-leader pricing
resources
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